Apple Acquires Paris-Based AI Startup to Enhance Features on Future iPhones and Beyond

Apple has reportedly acquired French artificial intelligence (AI) startup Datakalab. The acquisition is set to support the implementation of on-device AI tools for the upcoming iPhone 16 models that are expected to hit the markets in September.

The tech giant is likely to launch its new operating system, iOS 18, during its annual developer conference, WWDC 2024, which is set to begin on June 10. According to a Bloomberg report, Apple is set to offer a Large Language Model (LLM). Services through on-device data processing only. Although the company has not yet announced the introduction of AI features, it is rumored that these features will be introduced with the launch of its new operating system iOS 18.

Apple AI startup deal: What it brings
The Paris-based AI startup mainly specializes in algorithm compression and embedded AI systems. Although the acquisition took place on December 17 last year, the companies are yet to comment on the development. According to a report by MacRumors, the acquisition was confirmed from a European Commission filing seen by French publication Challenge and iPhoneSoft. While the financial details of the deal remain open, the acquisition will certainly be part of Apple's integration of AI into its devices. DataClub was founded in 2016 by Xavier and Lucas Fischer. Their main objective was to introduce artificial intelligence technology that focuses on low-power, high-performance deep learning algorithms that can operate without relying on cloud-based systems.

As in-device processing of data reduces the risk of data breaches and ensures faster processing times, the company's approach is fully aligned with Apple's commitment to user privacy, data security and reliable performance. This technology attracted an American tech giant to acquire the company. Prior to this development, the AI startup worked on various high-profile projects including collaborations with the French government and Disney. Datakalab has developed technology that can analyze human emotions by capturing facial recognition and visual data that can be used to see real-time audience reactions during film screenings. A key factor in the acquisition is the company's specialization in compressing neural networks to work effectively on devices like smartphones, tablets, etc.