World Cricket Connect Conference Explores Future of the Game
A Gathering at Lord's
The World Cricket Connect (WCC) conference took place at Lord's, a venue renowned for its deep-rooted cricket legacy. The Marylebone Cricket Club (MCC) invited cricket enthusiasts from around the globe to engage in discussions about the sport's future. In a nod to modernity, the traditional formal dress code was relaxed, allowing attendees to forgo the customary jacket and tie.
Purpose of the Conference
The MCC clarified that the WCC was not intended for establishing new rules but rather for sharing ideas that could influence the future of cricket. The event featured prominent figures such as Barry Richards, Mike Atherton, Andrew Strauss, Sourav Ganguly, Kumar Sangakkara, Kane Williamson, and Pat Cummins, who participated in insightful discussions.
Key Topics and Honest Talks
Discussions centered on critical topics including the management of all three formats (Test, ODI, T20), the emergence of franchise leagues, the future of Test cricket, and strategies to enhance fan engagement.
Several challenging questions were posed:
- Can all formats coexist?
- Is it worth saving Test cricket?
- What do fans expect from cricket?
- How can the sport expand into new regions?
Many participants acknowledged that while cricket's diversity is beneficial, the scheduling requires improvement. Matches lacking significance should be replaced with high-stakes games that resonate with fans, regardless of format. The consensus was clear: listening to fans is crucial. Cricket has become part of the entertainment landscape, and to maintain interest, it must feature star players and memorable moments.
Sangakkara encapsulated the sentiment perfectly: 'We are entertainers. Provide fans with what they love.' The discussion also touched on franchise leagues, which, while generating revenue and attracting new fans, can create friction between national boards and team owners. However, many believe this growth is essential for cricket's expansion.
India's Significant Influence
A unanimous agreement emerged regarding India's pivotal role in cricket's future. Its vast fan base and financial backing are vital for the sport's sustainability. Without India's tours, many nations would face challenges. Kumar Sangakkara commended India's contributions, while Sourav Ganguly highlighted the nation's efforts to bolster cricket.
The conference was rich with ideas, ranging from practical to revolutionary. One speaker remarked that this was not merely incremental change but a 'revolution.' A poignant statement captured the essence of the discussions: 'The true solutions for cricket's future may lie beyond the Long Room.'
Hope for the Future
Experts expressed optimism that by fully tapping into women's cricket and markets like the USA, the sport could evolve into a $10 billion industry.
Social Media Highlights
A strong WCA delegation attended World Cricket Connects, hosted by @MCCOfficial at @HomeOfCricket on the weekend.
— World Cricketers' Association (@WCA_Players) June 10, 2025
👉 https://t.co/8kCZc92K7h
Photo Credit: Lord’s Cricket Ground pic.twitter.com/bGSMBBS3r1