Shubman Gill's Controversial Gear Choice Sparks Potential BCCI Penalty

Gill's Stellar Performance at Edgbaston
In a remarkable display during the Edgbaston Test, Shubman Gill achieved a double century in the first innings, scoring 269 runs, followed by a solid 161 runs in the second innings. His outstanding contributions propelled his team closer to victory. However, despite his impressive performance, he may face repercussions from the Board of Control for Cricket in India (BCCI) due to his choice of attire during the match.
Potential Consequences for Gill
The BCCI has a sponsorship agreement with Adidas, which mandates that Indian players wear Adidas gear exclusively. Gill was spotted wearing Nike tights when he declared the second innings, leading to speculation that he may have overlooked the sponsorship guidelines in his haste. As a result, he could receive a show-cause notice from the BCCI, requiring him to explain his actions that may have breached the established code of conduct.
Adidas's Possible Actions
In May 2023, Adidas and the BCCI entered into a lucrative sponsorship deal worth ₹250 crores, effective until March 2028. Should Adidas choose to act, they could potentially terminate their sponsorship agreement with the BCCI. Additionally, they might seek compensation for any violations of the sponsorship terms. Adidas could also request a formal explanation from the cricket board or issue a warning while continuing their sponsorship.
Details of the BCCI-Adidas Partnership
The partnership between BCCI and Adidas encompasses various elements, including sponsorship fees and merchandise royalties. Adidas contributes ₹75 lakhs per match, a decrease from the ₹88 lakhs per match previously paid by Nike until September 2020. Furthermore, the BCCI earns ₹10 crores annually from merchandise sales throughout the five-year agreement.