MS Dhoni Secures Trademark for 'Captain Cool' Brand
Dhoni's New Venture Beyond Cricket
MS Dhoni, celebrated as one of India's finest captains in white-ball cricket, is making significant strides beyond the cricket pitch. On June 5, 2025, he submitted an application to trademark the moniker 'Captain Cool', a term of endearment that fans have affectionately used for years. This nickname, emblematic of his composed leadership style, is poised to become an official brand for him.
Trademark Approval Granted
According to reports from a prominent news outlet, the Trademark Office has approved Dhoni's application. The name 'Captain Cool' was officially published in the trademark journal on June 16, 2025, granting Dhoni exclusive rights to utilize this name for his upcoming business ventures in sports and training.
Joining the Ranks of Sporting Icons
Similar to how Cristiano Ronaldo has 'CR7', Michael Jordan is associated with 'Jumpman', and Sourav Ganguly owns 'Dada', Dhoni now has 'Captain Cool' as his brand.
Navigating Legal Challenges
Dhoni's legal representative, Mansi Aggarwal, noted that the Trademark Office initially raised concerns regarding the existence of a similar name, which could potentially lead to confusion among the public. However, Dhoni's team clarified that 'Captain Cool' is intrinsically linked to him, having been used by fans for many years. They argued that it forms a crucial part of his public persona and would only be associated with sports and entertainment, eliminating any chance of confusion.
The Trademark Office ultimately concurred, recognizing 'Captain Cool' as more than just a nickname; it is a vital aspect of Dhoni's brand identity.
Significance of the Trademark
The nickname 'Captain Cool' was earned through Dhoni's calm leadership during significant victories, including:
- The 2007 T20 World Cup
- The 2011 ODI World Cup
- The 2013 Champions Trophy
Fans admire Dhoni for his serene demeanor and strategic captaincy. With this trademark, he can now leverage the name for future business endeavors, showcasing how popular athletes like Dhoni are capitalizing on their fame to establish and protect their brands.