RCB Acquired by High-Profile Consortium for INR 166.6 Billion

In a landmark deal, Royal Challengers Bengaluru (RCB) has been sold for INR 166.6 billion to a consortium led by the Aditya Birla Group. This acquisition includes both the IPL and WPL teams, marking a significant shift in ownership. The consortium, which also includes The Times of India Group, Bolt Ventures, and Blackstone, aims to elevate RCB's legacy and brand. With a focus on growth and sustainability, the new owners are committed to enhancing RCB's success on and off the field. This transaction concludes a strategic review initiated by United Spirits Limited, highlighting the evolving landscape of sports in India.
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Major Acquisition in Indian Sports

Bengaluru (Karnataka) [India], March 25: The Royal Challengers Bengaluru (RCB) has been acquired for an impressive INR 166.6 billion (approximately Rs 16,660 crore) by a prominent consortium. This group, spearheaded by the Aditya Birla Group, includes The Times of India Group, Bolt Ventures, and Blackstone, and will gain complete ownership of RCB, which encompasses both its IPL and Women’s Premier League (WPL) teams.


As per a statement from United Spirits Limited (USL), the company announced that it has finalized agreements to sell its entire equity stake in Royal Challengers Sports Private Limited (RCSPL) to the aforementioned consortium for the total cash amount of INR 166.6 billion.


RCSPL is responsible for managing the Royal Challengers Bengaluru franchises that compete in the IPL and WPL. Following the completion of this deal, the consortium will take over the rights to operate both franchises.


This announcement wraps up the strategic review of RCSPL that USL initiated on November 5, 2025. The transaction is contingent upon the successful fulfillment of standard closing conditions and obtaining necessary legal and regulatory approvals, including those from the Board of Control for Cricket in India (BCCI) and the Competition Commission of India.


Praveen Someshwar, MD & CEO of USL, remarked, “This deal signifies a pivotal moment for USL as we concentrate on our core beverage alcohol business to realize its full potential and continue to create long-term value for our stakeholders. RCB has evolved into the most successful and commercially viable franchise in both the IPL and WPL.”


He further stated, “With its ‘Play Bold’ philosophy and competitive spirit, RCB has established a globally recognized brand and a dedicated fan base. We are optimistic about RCB's future under the new ownership. As sports enter a new growth phase in India and worldwide, we believe this is beneficial for the franchise and our stakeholders. I extend my gratitude to everyone who has supported RCB’s journey, including the BCCI, fans, players, and employees.”


The acquiring consortium expressed, “We are honored to take on the role of custodians for RCB and appreciate USL and Diageo for the franchise they have developed. RCB’s winning culture, its strong ties to Bengaluru, and one of the most passionate fanbases in global sports present an incredible opportunity. We are dedicated to elevating RCB to new heights, both on and off the field.”


Citigroup India and AZB Partners acted as advisors and legal counsel for USL.


The consortium combines three partners with complementary expertise in sports, media, technology, and brand development.


The Aditya Birla Group is one of India’s largest and most esteemed conglomerates, with operations in over 40 countries and a legacy spanning more than 165 years.


The Times of India Group is among India’s largest media conglomerates, operating a comprehensive cricket ecosystem that includes Cricbuzz, Willow TV, Major League Cricket, and the London Spirit.


Bolt Ventures is the private investment platform of David Blitzer, a leading sports investor with ownership interests across various leagues including the EPL, NBA, NHL, NFL, MLB, and MLS.


Blackstone is recognized as the world’s largest alternative asset manager, overseeing $1.3 trillion in assets across various global investment strategies.