Athletiq Partners with Indian Pickleball Association to Boost Sport's Growth
Strategic Partnership to Enhance Pickleball in India
The Indian Pickleball Association (IPA) has officially appointed Athletiq as its Performance Partner, a strategic move aimed at fostering the sport's development nationwide. This announcement was made in New Delhi, where the IPA, recognized by the government as the governing body for pickleball in India, outlined that this collaboration will enhance infrastructure, talent cultivation, and high-performance pathways.
As per the IPA, this partnership is intended to bolster the sport from grassroots levels to international competitions, with Athletiq playing a pivotal role in organizing tournaments, engaging athletes, and enhancing visibility initiatives. The focus areas of this collaboration include improving tournament infrastructure, discovering and nurturing talent, and providing innovative equipment for players.
Suryaveer Singh Bhullar, President of the Indian Pickleball Association, expressed enthusiasm about the partnership, stating, “Athletiq embodies the new wave of Indian sports brands—innovative, ambitious, and dedicated to the sport's growth. We are excited to have them as our Official Performance Partner and look forward to collaborating to strengthen the pickleball ecosystem in India.”
The IPA has been instrumental in organizing national tournaments, offering coaching certifications, and establishing ranking systems, which have created a competitive pathway for players. Athletiq, a homegrown performance brand, aims to support these initiatives by focusing on equipment innovation and athlete assistance.
Harsh Sharma, founder of Athletiq, remarked, “We are privileged to partner with the IPA, which has been pivotal in promoting pickleball in India. This collaboration signifies our mutual goal to elevate the sport, empower athletes, and build a robust platform for future players.”
With a commitment to high-performance gear tailored for Indian athletes, Athletiq is dedicated to meeting global standards while advancing competitive play in India. The IPA noted that this partnership aligns with its mission to broaden participation across various age groups and regions, while also developing a competitive ecosystem.
As pickleball continues to gain momentum in India, this collaboration is anticipated to significantly influence the sport's evolution, particularly in connecting grassroots development with elite competition.
About Athletiq
Founded by experienced entrepreneur Harsh Sharma, Athletiq is a premium Indian performance brand dedicated to enhancing pickleball through innovation. With in-house research and design, the brand offers top-tier equipment that merges advanced technology with accessibility, aiming to meet global standards while shaping the future of competitive play in India.
About Indian Pickleball Association:
The Indian Pickleball Association serves as the official governing body for pickleball in India, committed to promoting, developing, and organizing the sport throughout the country. The association inspires players of all ages and skill levels to engage with the game through events like the IPA Nationals and is affiliated with the Asian Pickleball Association (APA) and the Global Pickleball Federation (GPF).
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