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Ashok Leyland Teams Up with Chennai Super Kings: A New Era of Sponsorship

In an exciting development for cricket fans, Ashok Leyland has officially partnered with the Chennai Super Kings as their new sponsor. The company's logo will be featured on CSK's yellow jersey, continuing a legacy of collaboration with the Hinduja Group. This partnership not only highlights shared values of resilience and performance but also strengthens the bond between the team and its home city. Read on to learn more about this significant sponsorship and what it means for both Ashok Leyland and CSK.
By Narendra Chaudhary | Mar 6, 2026, 17:22 IST
Ashok Leyland Teams Up with Chennai Super Kings: A New Era of Sponsorship

Ashok Leyland Partners with CSK


New Delhi: The Hinduja Group's flagship company, Ashok Leyland, has announced a new sponsorship deal with the Chennai Super Kings (CSK) cricket team.


Under this agreement, Ashok Leyland's logo will be prominently displayed on the front right side of CSK's iconic yellow jersey for the upcoming season.


This collaboration marks a continuation of the long-standing relationship between CSK and the Hinduja Group, which has previously seen successful partnerships with Gulf Oil, another company within the group, for over 15 years.


Dheeraj Hinduja, Chairman of Ashok Leyland, expressed pride in this partnership, highlighting shared values of resilience and high performance, and the pride CSK brings to their home city.


K S Viswanathan, Managing Director of Chennai Super Kings, remarked that this partnership unites two organizations that are deeply rooted in performance, resilience, and community engagement.


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