Adani Group Launches 'Story of Suraj' to Highlight Solar Energy Impact

The Adani Group has unveiled 'Story of Suraj', the third film in its #HumKarkeDikhateHain series, emphasizing its commitment to solar energy. This film illustrates the transformative impact of solar power on communities, showcasing how it fuels dreams and revitalizes lives. Set in a town now powered by solar energy, the narrative follows Rakesh as he witnesses the profound changes brought about by clean energy solutions. Directed by Amit Sharma and conceptualized by Ogilvy India, the film highlights the human aspect of Adani's mission. With a focus on creating pathways for progress, the film aims to reach a broad audience through various media platforms.
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Adani Group's Commitment to Solar Energy

The Adani Group, recognized as India's largest and rapidly expanding integrated infrastructure conglomerate, is dedicated to enhancing lives nationwide by promoting solar energy. In line with its commitment to sustainable infrastructure, the Group has introduced Story of Suraj, the third installment in its celebrated series #HumKarkeDikhateHain.


Transforming Lives Through Clean Energy

With operations spanning energy, logistics, transportation, and community development, the Adani Group is paving new avenues by investing in clean energy solutions. Their initiatives focus not only on scale but also on making a significant impact, uplifting communities and improving lives.


A Vision of Change


The Narrative of Solar Power

Set in a town now illuminated by consistent solar energy, Story of Suraj illustrates how Adani's clean energy initiatives are enabling dreams and transforming lives. The narrative follows Rakesh, who returns to his hometown after years and observes the significant changes brought about by solar energy—ranging from flourishing crops and connected classrooms to empowered healthcare facilities and revitalized livelihoods.


A Cinematic Vision


Amit Sharma, the renowned director behind the hit film ‘Badhaai Ho’, brings this story to life with exceptional skill. Developed by Ogilvy India, the film captures the human aspect of Adani’s clean energy mission, showcasing how solar power acts as a catalyst for opportunity, resilience, and advancement.


Leading the Clean Energy Transition

Adani Green Energy Limited (AGEL), recognized as one of the largest renewable energy firms globally, is spearheading India's transition to clean energy. With an extensive portfolio of solar and wind projects, AGEL is facilitating India's journey towards a greener and more sustainable future by developing and managing utility-scale, grid-connected renewable energy farms across the nation.


Voices from Adani Group

Mr. Ajay Kakar, Head – Corporate Branding, Adani Group, stated, “At Adani, we are not merely generating electricity; we are forging pathways for progress. This film embodies the tangible impact of solar energy on daily life. The transformation of one town symbolizes the broader change we are fostering across India.”


Mr. Piyush Pandey, Chief Advisor for Ogilvy India, remarked, “Adani adds a human touch to technology with its new solar energy film. Story of Suraj shines by demonstrating how solar energy creates life-altering opportunities for communities, enabling them to build a brighter future.


Amplifying the Message

This film represents the latest chapter in the #AdaniHKKDH series, highlighting how the Adani Group is positively impacting lives, uplifting communities, and fostering enduring change throughout India. The film will be disseminated across various platforms, including broadcast, digital media, and radio, to reach a wider audience.