Uttar Pradesh Launches 'Kakori Brand' for Malihabadi Dasheri Mangoes

Introduction of the 'Kakori Brand'

The Chief Minister of Uttar Pradesh, Yogi Adityanath, has announced the promotion of the renowned Malihabadi Dasheri mango under a new identity called the 'Kakori Brand'. This declaration was made during the inauguration of the 'Uttar Pradesh Mango Festival-2026' held in Lucknow, which saw participation from mango producers, farmers, and horticultural experts from across the state.

Significance of the Kakori Brand

The Chief Minister emphasized that the Malihabadi Dasheri mango is celebrated globally for its sweetness, aroma, and quality. It has already received a Geographical Indication (GI) tag, enhancing its authenticity and international recognition. The state government aims to further establish this mango in the global market under the new brand name 'Kakori'.

Connection to Freedom Struggle

Yogi Adityanath revealed that the name 'Kakori Brand' pays tribute to the martyrs of the Kakori train action. He stated that this initiative is not merely about branding an agricultural product; it also serves to educate the younger generation about the history and sacrifices of the freedom struggle.

He added that the 'Kakori Brand' will symbolize patriotism, tradition, and the hard work of farmers, linking India's glorious history with its agricultural products.

Boosting Farmers' Income

The Chief Minister noted that this initiative will directly benefit mango producers in Malihabad and surrounding areas. The marketing and export of mangoes under the new brand name are expected to enhance farmers' incomes.

The government's objective is to provide Uttar Pradesh's agricultural products with a strong global brand identity, thereby giving a new direction and momentum to the state's horticulture sector.

Inauguration of the Mango Festival

The festival in Lucknow showcased various mango varieties brought by farmers from different districts. The Dasheri, Langra, Chausa, and other mango types were the main attractions of the exhibition.

The event aims to promote the horticulture sector, connect farmers with new technologies, and facilitate access to larger markets for their products.

Global Recognition

Experts believe that initiatives like the 'Kakori Brand' could provide Uttar Pradesh's mangoes with a new identity in the international market. The combination of branding and historical significance is expected to enhance the product's value and strengthen export opportunities.

Government's Strategy

The state government asserts that this initiative is not just about marketing agricultural products but also serves as a model that connects culture, history, and the economy. It will help local products compete on a global stage.

Conclusion

The famous Malihabadi Dasheri mango in Lucknow will now be promoted under the name 'Kakori Brand'. This name is dedicated to the martyrs of the freedom struggle in Kakori. The government claims that this move will benefit farmers and strengthen the global identity of Uttar Pradesh's mangoes.