SOLLOS Launches Unique Yerba Mate Drink Inspired by Florida's Lifestyle
Introduction of SOLLOS Yerba Mate
SOLLOS, a beverage brand associated with Barron Trump and a collective of young entrepreneurs from South Florida, has unveiled its inaugural product: a yerba mate drink flavored with pineapple and coconut, reflecting the outdoor lifestyle of Florida. The company, which lists President Donald Trump's youngest son as a director, has launched a 12-pack of SOLLOS Yerba Mate priced at $39, translating to approximately $3.25 per can. This drink is crafted from organic Brazilian yerba mate and infused with pineapple and coconut flavors. The product is sweetened using cane sugar, raw honey, and monk fruit extract, with each can containing 50 calories and 120 milligrams of natural caffeine.
SOLLOS aims to embody the essence of life in the Sunshine State. The company shares that the concept originated "in a cabana," with the intention of creating a beverage that aligns with Florida's sun-centric culture. Rather than introducing multiple flavors, SOLLOS has chosen to concentrate solely on perfecting one recipe. "Most brands launch with four flavors hoping you'll like one of them," the company stated on its website. "We have been obsessing over one flavor until it was flawless. Enjoy." A representative from the company previously mentioned that SOLLOS intends to maintain this singular recipe for the foreseeable future, emphasizing their goal of crafting the ideal drink.
The beverage is designed to be a refreshing option post-activities like surfing or tennis, providing energy through its natural caffeine and organic components. SOLLOS was established by a group of partners aged 19 to 23 who were raised in Florida, motivated by the lack of quality ingredients in existing beverage options that align with the state's active lifestyle. The brand's name reflects its Florida-inspired identity; "SOL," the Spanish word for sun, signifies sunrise, while "LOS," the reverse of "Sol," symbolizes sunset. Together, they represent the sun's full cycle and the notion that "It Begins Where It Ends." In addition to the drink, SOLLOS also offers branded merchandise, including hoodies, beach bags, and baseball caps.