Shreyas Iyer Named Brand Ambassador for India's F1 Sim Racing Initiative
Mumbai Falcons Racing Limited Welcomes Shreyas Iyer
Mumbai Falcons Racing Limited (MFRL) has officially announced that renowned cricketer Shreyas Iyer will serve as the brand ambassador for the F1 Programme in India.
This initiative is part of an agreement that allows Mumbai Falcons to organize an official Formula 1-sanctioned sim racing event, known as the F1 Sim Racing India Open 2026, aimed at creating a competitive platform for emerging talent throughout the nation.
A Perfect Fit for the Championship
The selection of Iyer aligns with Mumbai Falcons' vision to foster a robust sporting culture and infrastructure across various sports. Iyer has proven himself as a key player in Indian cricket, known for his consistent performances and leadership skills. According to the announcement, he resonates with a youthful audience that goes beyond traditional cricket fans, embodying high performance and adaptability, making him an ideal representative for the Championship.
Iyer's Thoughts on the Initiative
Expressing his enthusiasm, Iyer remarked that sports are about discovering one's edge and maintaining the discipline to pursue it. He stated, "When I learned about Mumbai Falcons' initiative to create a pathway for young Indians, I was immediately convinced. This is the kind of opportunity I would have valued during my own upbringing, and I am excited to be part of this venture."
Mumbai Falcons' Ambitious Vision
Ameet Gadhoke, Managing Director of MFRL, emphasized India's potential in sports, stating, "We established Mumbai Falcons with the belief that India possesses world-class talent, although it has been limited by structural challenges. Collaborating with Formula 1 to launch the F1 Sim Racing India Open 2026 is a significant step forward in this direction. Shreyas embodies the type of athlete we envisioned for this initiative, showcasing excellence and a genuine connection with the younger generation. The platform we are about to unveil is unprecedented in India, and further details will be shared soon."
Details on the F1 Sim Racing India Open 2026
The Championship will utilize F1 25, the official game of the FIA Formula 1 World Championship, featuring authentic circuits, competitive formats, and team liveries from the global series. Registrations will open on April 30 via the MFRL App, which is accessible on both the Play Store and Apple App Store. Participants can compete on PC, PlayStation 5, and Xbox.
The online qualifiers will take place in the upcoming months, leading to city-based simulator rounds, with the national final scheduled for November in Mumbai. This initiative represents the most ambitious nationwide project to date, aimed at connecting Indian youth with a global competition format through a well-defined pathway.