Range Rover Unveils Exclusive SV Masara Edition Priced at ₹4.99 Crore
Introduction to the SV Masara Edition
Special edition vehicles are increasingly becoming a trend in the automotive industry, with brands releasing limited models to boost sales of their standard offerings. While enthusiasts awaited the Mercedes G Wagon India edition, Range Rover has seized the moment by introducing the new SV Masara Edition, priced at ₹4.99 crore. The term 'Masara' translates to integrity and beauty in Arabic, and this vehicle certainly embodies both attributes.
Luxury Features of the Masara Edition
Indian-specific special editions are gaining popularity, as evidenced by Range Rover's recent launch of the Ranthambore Edition. The Masara Edition takes luxury a step further, featuring enhancements crafted by the special vehicle operations team, with only 12 units available. Each vehicle boasts satin blue interior accents and copper detailing on the grille, bumpers, and doors.
The vehicle's striking design is complemented by 23-inch forged alloy wheels, enhancing the aggressive stance of this luxury SUV.
Exceptional Features Offered
Luxury Amenities
To ensure maximum comfort for its occupants, the SV Masara Edition is equipped with four electrically adjustable seats featuring heating, cooling, and massage functions. Additionally, a refrigerator is included to keep beverages chilled, elevating the luxury experience.
Performance Specifications
Powertrain Details
Under the hood, the Range Rover Masara Edition is powered by a robust 4.4-liter V8 petrol engine, delivering approximately 615 PS of power and 750 Nm of torque. This SUV is paired with an 8-speed torque converter automatic transmission and features an all-wheel-drive system.
Limited Availability and Market Demand
Special editions like the Masara are typically produced in very limited numbers, often selling out even before their official launch. The brand's image plays a significant role in this, as orders are frequently prioritized based on previous purchases and customer history. For instance, the recent CBU Volkswagen Golf GTI was fully booked shortly after its announcement, highlighting the need for both financial readiness and a bit of luck to secure such exclusive vehicles.