Odisha Government's Bold Move: Legal Action for Non-Odia Signboards!

Mandatory Odia Signboards for Businesses

Bhubaneswar: The Odisha government has issued a stern warning to shopkeepers and business owners regarding the display of Odia language on their signboards, threatening legal repercussions for non-compliance.

This initiative is part of a broader campaign launched by the Labour and Employees State Insurance Department aimed at promoting the use of Odia in commercial signage.

As part of the ongoing 'Odia Pakhya' (Odia fortnight), which runs from April 1 (Utkal Dibasa) to April 14 (Odia New Year), various awareness rallies were conducted across the state on Friday.

Ganesh Ram Singkhuntia, the Minister for Labour and Employees State Insurance, Forest, Environment, and Climate Change, inaugurated a rally in Bhubaneswar, urging business owners to prominently feature Odia on their signboards.

He emphasized the importance of the mother tongue for the cultural identity and future of the state, stating, "Our government is committed to enhancing our mother tongue, Odia, and this fortnight is a celebration of that commitment."

An official statement highlighted that the Odisha Shops and Commercial Establishments Act (1956) mandates that signboards must be clearly written in Odia, with provisions for legal action and fines against violators.

The department reiterated, "Legal measures will be enforced against those who fail to comply with this regulation. Business owners who have not yet displayed their signboards in Odia should rectify this promptly to avoid penalties."

The minister called for collective efforts to promote and enrich the Odia language, aligning with the state's vision of fostering Odia identity.