Launch of Dr. K.N. Jha's Book on Cement Industry in India
The book 'ABC of Cement Brands in India: Past, Present & Future' by Dr. K.N. Jha was launched in Noida, featuring insights from industry experts. The book explores the evolution of the cement sector, analyzing over 80 brands and discussing future prospects in innovation and sustainability. Key figures from the industry attended the event, highlighting the book's significance for professionals and students alike. This comprehensive work sheds light on the challenges and successes within the Indian cement landscape, making it a vital resource for anyone interested in this field.
| Jun 18, 2026, 17:39 IST
Grand Launch of 'ABC of Cement Brands in India'
Noida. A significant event was held today in Noida for the launch of the book "ABC of Cement Brands in India: Past, Present & Future," authored by renowned expert and writer Dr. K.N. Jha.
The book was inaugurated by Manju Devi Kanodia, Vishal Kanodia, and Gautam Kanodia, the founders of the Kanodia Group. The event also saw the presence of Dr. K. Mohan, a distinguished expert in the Indian cement industry and former Director General of the National Council for Cement and Building Materials (NCB), along with well-known techno-legal advisor and corporate consultant Vijay Sardana.
During his address, Dr. K. Mohan highlighted the continuous evolution of India's cement industry, which has become the second-largest cement producer globally, contributing significantly to the country's economic and infrastructure development. He noted that advancements in technology, quality, sustainability, and brand development are key factors in the industry's success. Dr. Mohan emphasized that Dr. Jha's book is a crucial effort to understand the growth of the cement sector from a branding perspective.
Vijay Sardana shared his insights, stating that this book will serve as an essential reference for professionals, investors, policymakers, researchers, consultants, and students connected to the cement industry. The book elaborates on how brands are created, evolve, and sometimes fall behind in competition.
Author Dr. K.N. Jha elaborated on the content of the book, which provides a comprehensive overview of the Indian cement industry's development journey from 1914 to the present. It analyzes over 80 cement brands that have disappeared from the market over time and highlights the contributions of leading industrialists and promoters who have successfully maintained their brands for over four decades.
He also mentioned that the book details the journeys and challenges faced by multinational, public sector, and emerging private cement brands. The final chapter discusses the future of the Indian cement industry, focusing on innovation, green technology, and sustainable development prospects.
Many senior professionals and officials from the cement industry attended the event, including Babulal Singh, Ashutosh Shukla, and R.N. Malu.
About the Author
Dr. K.N. Jha is a respected expert in the cement industry with over 34 years of experience. He has authored several significant books related to branding, rural marketing, and the cement sector.