Innovative Apple Barfi from Himachal Pradesh Gains Popularity
A Sweet Revolution in Shimla
Shimla:
A remarkable new treat is emerging from the apple orchards of Himachal Pradesh: an innovative "apple barfi" that boasts a shelf life of one year, crafted entirely from organic ingredients. This delightful confection originates from the Chauhara block in Shimla district and is not only pleasing to the palate but also providing a reliable income stream for a local women's self-help group.
The Devta Jabal Narayan Self-Help Group is behind this creation, employing a careful, multi-step method that ensures the apples' flavor and freshness are preserved. Currently, the group generates approximately Rs 35,000 monthly from sales, a promising figure for a grassroots initiative.
Crafting the Barfi: A Detailed Process
The production begins with the collection of fresh organic apples from local orchards. The apples undergo thorough washing—up to four times—to eliminate any impurities. Following this, the fruit is pulped and cooked slowly until it thickens, achieving a rich brown color.
During the cooking process, dry fruits are incorporated, and the mixture is simmered further. Once it reaches the right consistency, it is spread on trays to set for three to four days. After setting, it is cut into bite-sized pieces and packaged. A 250g box is sold for Rs 325 and has gained popularity at exhibitions in Shimla.
Rising Demand in Kullu
The unique apple barfi is witnessing a surge in demand, particularly in Kullu, where the group fulfills orders worth Rs 25,000 monthly. Additionally, the product is available for online delivery, broadening its market reach beyond the mountainous regions.
Supported by the National Rural Livelihood Mission (NRLM), the group also produces various other fruit-based products, including apple jam, chutney, dried apples, pickles (from radish, pear, and lingad), and buransh (rhododendron) juice.
Encouraging Growth of Local Enterprises
An official noted that such success stories are inspiring the growth of similar initiatives in the tribal Dodra-Kwar region, where self-help groups are creating new livelihood opportunities.
Despite its rising popularity, the production of apple barfi is labor-intensive, which justifies its pricing. The group emphasizes quality and hygiene in their products.
Shimla's Deputy Commissioner, Anupam Kashyap, commended the self-help groups in the district, highlighting that their products are gaining recognition not only locally but also nationally. He assured that the administration is dedicated to providing training, stalls, and infrastructure to support these rural enterprises.