How Modern Tools Are Revolutionizing Odisha's Handicraft Sector
Empowering Artisans with Advanced Tools
Bhubaneswar/Khordha: The backbone of handicrafts lies in the skilled artisans, and with the introduction of modern tools, their potential can be significantly enhanced, stated Pradip Bal Samanta, the Minister for Co-operation, Handlooms, Textiles, and Handicrafts. This remark came during the launch of a new tool distribution initiative aimed at traditional artisans in Bhakarsahi, located in the Khordha district, on Monday.
This program is designed to modernize the traditional handicrafts of Odisha, boost the productivity of artisans, and ultimately increase their earnings. At the event, 150 artisans specializing in Appliqué craft were presented with modern toolkits. Over the course of the current financial year, a total of 1,200 advanced toolkits will be distributed in phases to artisans across 12 districts as part of this government-backed initiative. Samanta emphasized that this effort goes beyond just tool distribution; it is about empowering artisans, broadening their market access, and enhancing their livelihoods.
The initiative is anticipated to assist traditional artisans in adopting better tools and techniques, thereby improving the quality and productivity of their handicraft items. The toolkits have been sanctioned for seven different handicraft sectors, including Appliqué, wood, stone, horn, iron, terracotta, and brass metal crafts, under a scheme supported by the Development Commissioner (Handicrafts) of the Ministry of Textiles, Government of India, for the financial years 2024-25 and 2025-26. Appliqué, also known as Chandua, is a unique traditional craft of Odisha that has received Geographical Indication (GI) status. This initiative aims to help artisans maintain the authenticity and heritage of their craft while improving the quality and competitiveness of their products in modern markets.
The Odisha State Co-operative Handicrafts Corporation Ltd (Utkalika), which has been operational since 1959, is dedicated to the welfare and development of artisans by providing marketing support, access to raw materials, and establishing both forward and backward linkages. The organization also plays a crucial role in promoting and preserving Odisha's rich handicraft heritage. The launch event was attended by several dignitaries, including Utkalika Chairperson Debasmita Sahu, Vice-Chairperson Prashant Kumar Mahapatra, Additional Secretary of the Handlooms, Textiles and Handicrafts Department, and Utkalika Managing Director Chinmayee Biswal, along with Deputy Director (Handicrafts) Santosh Kumar Mahanty and other senior officials.