Dunes T20 League Set to Launch in Saudi Arabia with Yuvraj Singh as Ambassador
Strategic Partnership Announcement
Today, South Asian Network Limited revealed a collaboration with Unique Sports Group and Prolithic Talent Agency, the sports management firm guided by cricket icon Yuvraj Singh, to introduce the Dunes T20 League in Saudi Arabia, scheduled for October 2026.
This partnership comes after SAN Ltd secured the rights from the Saudi Arabian Cricket Federation in October 2025 to create and manage the country's inaugural professional T20 cricket league. The competition will feature six teams and is set to commence in the second week of October 2026, marking a pivotal advancement for cricket in Saudi Arabia.
Vision for Cricket Development
The Dunes T20 League aspires to enhance the sport's growth in the region, offering chances for both emerging and seasoned local players while delivering a premier sporting and entertainment experience to audiences worldwide, with cricket legends anticipated to participate.
Yuvraj Singh's Role as League Ambassador
Yuvraj Singh will serve as the League Ambassador, bringing his extensive international cricket experience and global fanbase to the Dunes T20 League. Expressing his enthusiasm about his involvement, Singh stated, "I am thrilled to join the Dunes T20 League as League Ambassador at such a pivotal moment for cricket in Saudi Arabia. This league aims to expand the game in a new market, create opportunities for local talent, and provide fans with an authentic cricket experience. It is particularly exciting to see international legends alongside rising stars, inspiring the next generation. I look forward to contributing to something impactful for cricket in the region."
A Milestone for Saudi Sports
A representative from South Asian Network Limited remarked on the importance of this partnership and the league's vision for cricket in Saudi Arabia, stating, "This collaboration signifies a crucial step for cricket's development in the Kingdom. Alongside Unique Sports Group and Prolithic, and with the backing of the Saudi Arabian Cricket Federation, we aim to establish an exciting T20 league that draws global talent and provides enduring sporting and commercial benefits."
As the October 2026 launch approaches, the Dunes T20 League is poised to create a historic chapter in Saudi Arabia's sports narrative, uniting international cricket legends, local talent, and top-tier infrastructure to position the Kingdom as a vibrant new hub on the global cricket stage. With Yuvraj Singh's star power and a solid partnership framework, the league is set to inspire fans, nurture home-grown talent, and significantly contribute to the long-term development of cricket in the region.