CHUPPS Footwear Brand Provides Essential Aid to Flood Victims in Himachal Pradesh

Humanitarian Response to Flooding in Himachal Pradesh

Munish Sood
MANDI

Mumbai-based footwear company CHUPPS has stepped up to assist those affected by the recent floods in Saraj, Himachal Pradesh, by delivering crucial aid.

The floods that recently struck the Saraj area of Himachal Pradesh have caused significant destruction, displacing numerous residents and leaving them without essential supplies. In response to this crisis, various individuals and organizations nationwide have rallied to provide assistance. Among them is CHUPPS, a socially responsible footwear brand based in Mumbai.

Upon hearing about the disaster, CHUPPS Founder Yash Mukhi and CEO Khairav Duggal quickly organized resources to offer help. The company prepared and sent out 1,027 pairs of slippers to those impacted. This generous donation was officially presented to the Deputy Commissioner of Mandi by CHUPPS representative Ritik Sethi, symbolizing a heartfelt act of support.

A Brand Committed to Social Responsibility

CHUPPS is not merely a footwear brand; it embodies a commitment to environmental sustainability and social responsibility. The company specializes in eco-friendly, biodegradable slippers, operating under the motto of “Comfort with Climate Care.” This philosophy is evident in their products, which aim to reduce environmental harm while ensuring user comfort.

In addition to its business operations, CHUPPS actively fulfills its Corporate Social Responsibility (CSR) commitments. The relief efforts in Saraj reflect the brand's broader mission to integrate commerce with compassion and community support.

Ongoing Commitment to Community Support

Founder Yash Mukhi expressed the company's dedication to social responsibility, stating:
“We don’t just run a business; we see ourselves as part of a larger society to which we owe a debt. Wherever and whenever there is a need, CHUPPS will stand with the people. That’s our promise.”

The company has also pledged to respond swiftly to future natural disasters or humanitarian crises, reinforcing its role as a responsible brand and a dependable partner in challenging times.