Chipotle's Unique Tattoo Promotion: Buy One Get One Free Today!

Exciting Offer for Tattoo Enthusiasts

Today, on Friday the 13th, Chipotle is hosting a special buy-one-get-one-free deal for customers sporting any type of tattoo. This limited-time offer is available from 3 PM to 4 PM local time at participating locations across the United States, Canada, the United Kingdom, France, and Germany. To take advantage of this promotion, customers must purchase an entrée of equal or greater value. Please note that this offer is only valid for in-store purchases, and additional terms may apply.

No Real Tattoo Required

Customers do not need to have a permanent tattoo to qualify. Chipotle has made it clear that temporary tattoos or even drawings made with a marker are acceptable. As long as you have something that resembles a tattoo when you enter the restaurant, you can participate. This inclusive approach is designed to make the promotion accessible to a wider audience.

Inspiration Behind the Promotion

This promotion cleverly combines two cultural elements. Firstly, it aligns with the Friday the 13th tradition in tattoo culture, where tattoo shops offer discounted flash tattoos. Secondly, it draws from a viral trend from 2024, where social media users humorously referred to themselves as "tatted like a Chipotle bag," likening their body art to the intricate designs on Chipotle's packaging. Stephanie Perdue, Chipotle's interim chief marketing officer, noted, "What started as an internet meme became a real-world expression of fandom for our brand."

Collaboration with Swae Lee

Chipotle has teamed up with renowned hip-hop artist Swae Lee, one half of the duo Rae Sremmurd, to create an exclusive temporary tattoo flash sheet for this promotion. The designs reflect the artistic style found on Chipotle's takeout bags. Swae Lee expressed, "'Tatted like a Chipotle bag' is really about self-expression. It was cool to bring it into the real world and create designs that actually feel like me."

Proven Success

Chipotle is confident in the success of this promotion, as a similar tattoo-themed buy-one-get-one-free event held in June 2025 resulted in record-breaking mid-afternoon sales for the chain. Today's promotion follows the same successful formula, featuring a one-hour window and a Friday the 13th theme, now enhanced by a collaboration with a popular artist. If you have a tattoo or a marker handy, be ready for the clock to strike 3 PM!