Champions for Change: A New Initiative for Clean Water by WCL and The Art of Living
Global Initiative Launched
The World Championship of Legends (WCL), in collaboration with The Art of Living, has introduced Champions for Change, a humanitarian initiative aimed at providing safe drinking water to underprivileged communities worldwide, as stated in a recent press release.
Celebrating a Milestone
This initiative was launched at the Art of Living International Ashram in Bengaluru, coinciding with the 70th birthday of Gurudev Sri Sri Ravi Shankar, which also marks 45 years of impactful work by The Art of Living globally.
Transforming Sports into a Force for Good
WCL, recognized as the second most-viewed T20 cricket league globally, boasts an audience of over 423 million and a digital reach surpassing 1.2 billion. Champions for Change signifies a pivotal transition from viewing sports merely as entertainment to recognizing its potential for meaningful societal impact. The initiative will utilize advanced water filtration technologies to provide clean drinking water to remote areas where access is a significant challenge, ensuring that the systems are scalable, independently monitored, and designed for sustainable impact.
A Commitment to Life and Well-Being
Gurudev Sri Sri Ravi Shankar, the founder of The Art of Living, emphasized, "Water is life. By guaranteeing access to clean water for all, we are not just satisfying thirst; we are fostering dignity, health, hope, and harmony."
Harnessing Global Expertise
The Art of Living, established by Gurudev Sri Sri Ravi Shankar, brings extensive experience in executing humanitarian projects worldwide. With operations in over 180 countries and having positively impacted more than 1 billion lives, the organization has a strong legacy in water conservation, including the rejuvenation of over 70 rivers and the conservation of 175 billion liters of water in India. This expertise ensures that Champions for Change is built on a foundation of trust and extensive reach.
Cricketers Unite for a Noble Cause
The cricketers associated with WCL, who have achieved World Cup victories and set numerous records, are now rallying behind a cause that transcends the sport. Champions for Change represents their next significant endeavor.