Assam Agricultural University Launches Innovative Purple Rice Products
Introduction of New Products
Jorhat, Feb 5: In a significant move towards promoting nutritious food options, Assam Agricultural University (AAU) has introduced biscuits and cakes made from purple rice.
Product Launch Ceremony
The AAU vice chancellor, Dr. Bidyut Chandan Deka, officially launched these products, branded as IndiGO purple rice cookies and IndiGO purple rice cakes, during a ceremony held at the university's main campus in Jorhat. The event was attended by Loken Das, chief general manager of NABARD's regional office in Guwahati, along with other prominent officials from both AAU and NABARD.
About 'Labanya' Purple Rice
'Labanya' is a rice variety developed by the Assam Agricultural University-Assam Rice Research Institute (AAU-ARRI) in Titabar, launched in 2021. This rice is known for its high antioxidant, iron, and fiber content, and it is less glutinous and aromatic, making it suitable for cooking like regular rice. With a low glycemic index, 'Labanya' has gained popularity through AAU’s SELECT initiative, leading to increased demand both online and offline.
Future Prospects
Dr. Sanjay Kumar Chetia, the director of research at AAU, expressed that the launch of these products represents a significant advancement in the university's mission to diversify food offerings while supporting farmers in improving their crop quality and yield.
He highlighted that following the successful introduction of 'Labanya', the university initiated the development of value-added products, culminating in the creation of cookies and cakes within a two-year timeframe.
Support for Farmers
Two Farmer Producer Companies (FPCs), namely Nakuhipat FPC and Bajalbari FPC, have been granted the rights to cultivate, produce, and market these products with assistance from NABARD. Dr. Chetia noted that both FPCs are receiving ongoing support from AAU, with Nakuhipat focusing on the cultivation of 'Labanya' rice and Bajalbari responsible for producing the cookies and cakes.
Market Expectations
Dr. Bidyut Chandan Deka expressed optimism regarding the market reception of these new products. The launch event was also attended by several key figures, including AAU registrar Tapan Kumar Gohain, dean of the Faculty of Agriculture Dr. Prasanna Kumar Pathak, and other directors and deans from various departments.