Adani Cement Partners with CREDAI to Promote Sustainable Construction in India

Strategic Partnership for Sustainable Development
Adani Cement has formed an exclusive partnership with CREDAI (Confederation of Real Estate Developers’ Associations of India) to enhance sustainable and high-quality construction practices across India. The agreement was signed in the presence of Goa's Chief Minister, Shri Pramod Sawant, during the CREDAI Governing Council Meeting in Panjim, which saw participation from key industry leaders and developers nationwide.
Benefits of the Collaboration
This strategic collaboration aims to benefit both Adani Cement and CREDAI, the leading organization for private real estate developers in India. Through this partnership, Adani Cement will utilize CREDAI’s extensive network of over 13,000 developers to enhance its B2B outreach, while CREDAI members will gain access to Adani Cement’s top-tier solutions.
Commitment to Sustainable Construction
Mr. Vinod Bahety, CEO of Adani Cement, expressed that this partnership underscores Adani Cement’s dedication to nation-building through sustainable construction practices. He emphasized that the collaboration aims to promote the use of world-class cement products and green concrete solutions within India’s real estate sector. This initiative aligns with their vision of fostering a greener urban future, combining Adani Cement’s technical expertise with CREDAI’s practical experience to create robust and sustainable structures.
Enhancing Project Quality
Members of CREDAI will benefit from improved project quality through various offerings, including:
Innovative Concrete Solutions
- Adani Cement’s Innovative Concrete Solutions: Members will have access to a variety of Ready-Mix Concrete (RMX) options tailored to diverse needs, including Adani’s green RMX range like ECOMaxX, which features ultra-high-performance concrete with significantly lower embodied carbon content compared to traditional concrete. Other offerings include self-compacting concrete (SCC), Jetsetcrete for high-strength applications, and Coolcrete for thermal control. Adani RMX is set to announce Environmental Product Declarations (EPD) for all concrete grades based on recent lifecycle assessments.
- Specialist Cement Products: Developers will benefit from Adani Cement’s extensive range of premium brands, including Ambuja Plus and ACC Concrete Plus, known for their exceptional strength and durability. Approximately 30% of Adani Cement’s trade sales are derived from these premium products.
- GRIHA-certified Green Products: Adani’s innovative cement products, such as Ambuja Cement and ACC’s Suraksha, are included in GRIHA’s green product catalogue, a national green rating system established by the Government of India.
- Advanced Additives and R&D Support: CREDAI members will gain access to advanced additives developed through Adani Cement’s extensive R&D capabilities, including proprietary innovations like Alccofine, which enhances concrete strength and durability.
- Technical Services: Adani Cement’s technical services team will collaborate with CREDAI developers to provide material consultancy, quality assurance, and on-site support, enhancing the capabilities of member engineers and construction professionals.
Responding to Changing Market Dynamics
This partnership comes at a crucial time as India’s cement consumption is shifting. Traditionally, individual home builders accounted for about 60% of cement demand, but increasing urbanization and infrastructure development are now driving B2B demand. Large-scale real estate projects and government initiatives for highways and smart cities are reshaping the market landscape.
Supporting Vertical Development
The rise of high-rise buildings is transforming urban landscapes, necessitating specialized cement formulations and technical expertise. With projections indicating that India’s urban population will exceed 600 million by 2030, vertical construction is essential to accommodate urban space demands. Adani Cement’s expertise in high-strength concrete positions it as a key partner for these ambitious projects.
Optimism from CREDAI Leadership
CREDAI leaders have expressed optimism about the partnership, highlighting that it will empower their members with reliable supply and advanced knowledge from one of India’s leading cement producers. With Adani Cement contributing nearly 30% of the cement used in housing and infrastructure, this collaboration ensures that CREDAI builders can leverage this robust supply chain.
About Adani Cement
Adani Cement, part of the diversified Adani Group, is India’s second-largest cement producer, with over 100 million tonnes of installed capacity. The company is committed to sustainability and innovation, offering a wide range of cement and concrete solutions designed for various applications. Adani Cement aims to contribute to nation-building by delivering quality materials and extensive technical support.