Aamir Khan Faces Boycott Calls Amid Film Release Preparations

Boycott Calls Emerge for Aamir Khan

Aamir Khan is currently preparing for the launch of his upcoming film 'Sitaare Zameen Par', but he is once again facing calls for a boycott on social media. This situation arose after an old video of his visit to Turkey resurfaced online. In response, the official social media accounts of Aamir Khan Productions have updated their profile picture to feature the Indian flag.

Social media users quickly reacted, with some suggesting this was a move for damage control. Others defended the actor, arguing that the backlash was unwarranted. One user on Reddit commented, 'It’s clear he’s being boycotted online, so this seems like damage control. However, Aamir’s production house shared stories supporting the army on the same day an operation was conducted, so I’m not sure why he’s being targeted so heavily.'

Another Reddit user echoed this sentiment, stating, 'Why are people ignoring that this account had previously posted in support of India and the armed forces? They didn’t wait long after it became public.'

Aamir Khan's Views on Theatrical Releases

Previously, Aamir Khan made headlines with his comments regarding OTT platforms and the theatrical business. During the Waves Summit 2025, he expressed concerns about the declining theatrical window, stating, 'In the past, films would premiere in theaters and then be available on satellite a year later. Now, that window has shrunk to six months or even less. As an audience, I can choose to watch a film in theaters upon release or wait for it to appear on satellite.'

He continued, 'To be honest with my audience while promoting my film, I need to inform them that my movie is releasing, but those who have a subscription don’t need to go to theaters. I need to communicate this honestly, but it feels awkward. The gap between theatrical releases and OTT is too narrow, which is detrimental to the business.'

Additionally, reports indicate that Aamir Khan plans to release 'Sitaare Zameen Par' directly on YouTube, opting for a pay-per-view model.