Who is Vibhu Agarwal? The Controversial Figure Behind Ullu App's Adult Content

Ullu App Faces Backlash Over Controversial Reality Show

The Ullu App, recognized for its adult-themed content, has ignited controversy with its reality show, House Arrest. Hosted by Ejaz Khan, known from Bigg Boss, the show has faced backlash due to explicit footage that emerged online.

The uproar began when a clip surfaced showing Ejaz Khan instructing contestants to demonstrate various sexual positions on camera. This footage quickly went viral, leading to significant public outrage. In response to the criticism and calls from politicians for the show's cancellation, Ullu decided to remove the series from its platform.

But who is the person behind the Ullu app, which has become infamous for its adult content and generates substantial revenue?

Introducing Vibhu Agarwal: The Visionary Behind Ullu

Vibhu Agarwal is the founder and CEO of the Ullu app, which debuted in 2018 as an Indian OTT platform primarily dedicated to adult content.

According to his LinkedIn profile, Vibhu embarked on his entrepreneurial journey in 1995 as the founder and director of Jpeco India Private Limited. With over 30 years of experience in business, he also launched Atrangii TV in 2022, which focuses on family-oriented programming.

Ullu's Rise to Prominence Through Adult Programming

Initially, Ullu's first show, Halana, did not garner much attention. However, the platform's pivot to adult content led to a surge in viewership. During the COVID-19 pandemic, the series Kavita Bhabhi became a massive hit, followed by other adult-themed productions like Red Light, Painter Babu, Kasturi, and Raat Baaki Hai, which significantly enhanced the app's popularity.

Financial Success of Ullu App

As per an Instagram post by Vibhu Agarwal, the revenue of Ullu app saw a remarkable increase, doubling from Rs 46.8 crore in FY 2022 to Rs 93.1 crore in FY 2023. Reports suggest that the app has now crossed the Rs 100 crore revenue mark.