Vijay Varma's 'Matka King' Takes Streaming by Storm: A New Benchmark in Viewership!

Matka King: A Streaming Sensation

Vijay Varma's new web series, Matka King, is creating a buzz across streaming platforms, achieving impressive viewership figures shortly after its debut. Released on April 17, the series has quickly become the second most-watched non-Netflix show of 2026, exceeding expectations and establishing a new standard for online content.

In a crowded market where many shows vie for the attention of digital viewers, Matka King has distinguished itself as a leader. The series attracted an astounding 3.4 million views in its first week, marking the second-best launch for a non-Netflix series this year, just behind Divya Dutta's Chiraiyaa. Its popularity has only grown, with a notable 32% increase in viewership during the second week.

Data from Ormax reveals that Matka King achieved 4.5 million views from April 20-26, reflecting a rise of 1.1 million views compared to the previous week. This increase has cemented its status as the second most-watched OTT series in India for that week, demonstrating its strong resonance with audiences.

When considering all streaming content, including Netflix, Matka King ranks as the third most-viewed series of 2026, trailing behind Emraan Hashmi's Taskaree, which has garnered 11 million views, and Nana Patekar's Sankalp, with 9 million views. This remarkable performance underscores the trend of viewers gravitating towards engaging stories and performances in the digital realm.

As Matka King continues to engage audiences, it sets a new standard for upcoming web series aspiring to replicate its success. The swift rise in its viewership not only reflects the evolving nature of content consumption but also highlights the potential for innovative storytelling in the dynamic world of digital entertainment.