Times Music Expands Its Portfolio with Catrack Entertainment Acquisition
Significant Acquisition Announcement
In a notable development for its catalogue expansion, Times Music has revealed the acquisition of Catrack Entertainment Pvt. Ltd. This marks the third strategic acquisition for the company and a pivotal move in its collaboration with Primary Wave Music. The integration of Catrack brings a culturally rich Punjabi music catalogue, enhancing opportunities for global exposure and commercial growth.
Details of the Acquisition
About Catrack Entertainment
Founded in 1990, Catrack Entertainment is a trailblazer in the Punjabi music scene, significantly influencing the genre's evolution. Its catalogue from the 'golden era' includes legendary artists like Babbu Maan, Malkit Singh, Channi Singh, and Dolly Singh, while also nurturing emerging talents such as Manmohan Waris and Surjit Khan. With a robust digital presence and lasting cultural significance, this catalogue presents vast potential for sync opportunities, film and OTT projects, brand partnerships, and modern reinterpretations.
This acquisition follows Times Music's previous purchases of ARC Musicq and Symphony Recording Co., establishing the company as a reliable player in securing such deals. Mr. Vineet Jain, Managing Director of The Times Group, stated, “We have always supported the voices that shape India’s cultural landscape, and with Catrack’s acquisition, Times Music reinforces its dedication to preserving and promoting the rich heritage of Punjabi music globally.”
Statements from Key Figures
Mandar Thakur, CEO of Times Music, expressed, “The Catrack catalogue is a cultural gem that has defined an era for Punjabi music enthusiasts. This acquisition enhances our commitment to safeguarding and revitalizing India’s most cherished music and artists.” Gaurav Trehan, Director of Catrack Entertainment Pvt. Ltd., remarked, “Times Music is the perfect partner for maintaining the legacy of Catrack’s music, and their efficiency in finalizing this acquisition is impressive.”
David Loiterton, President of Indo & Asia Pacific at Primary Wave Music, added, “We are thrilled to welcome Catrack’s legendary music into our partnership with Times Music. Catrack exemplifies our quest for unique, iconic music IP that resonates across generations and cultures, and we look forward to introducing this music to new audiences worldwide.”
Overview of Times Music
About Times Music
Times Music is a prominent Indian music entertainment entity that bridges music, audiences, South-Asian culture, and artist collaborations. Based in Mumbai, it operates as a joint venture between The Times Group and Primary Wave Music, a leading independent music publisher. This partnership has facilitated impactful global marketing and artist access.
The company encompasses four distinct divisions: a record label, music publishing, brand solutions, and artist management. With a diverse music catalogue that spans over 35 years, Times Music is a significant player in the Punjabi and South-Indian music sectors, boasting an exclusive global distribution agreement with Speed Records, the top Punjabi music label. Recently, the song 'Picche Tere' by artist Kunwarr achieved over 36 million streams, marking it as one of the year's standout releases.
In the past two years, Times Music has made significant acquisitions, including South India’s leading devotional label Symphony Recording Co. and the Kannada powerhouse ARC Musicq. The company is also expanding its consumer brand music solutions and artist management, featuring talents like Deedar Kaur and the rising star Aarya. With Catrack now part of its portfolio, Times Music solidifies its status as the premier destination for Indian music across various genres.
About Primary Wave Music
About Primary Wave Music
Primary Wave Music is recognized as the leading independent publisher of iconic music globally. The company represents a roster of legendary songwriters, artists, and record labels, including Bob Marley, Prince, and Whitney Houston, among others. Since its establishment in 2006, Primary Wave has been known for its innovative approach, offering unique services and marketing strategies for artists.
With over 1000 Top 10 singles and more than 400 #1 hits in its catalog, Primary Wave is committed to reintroducing classic artists and their music to contemporary audiences while nurturing new talent. The company prides itself on its collaborative efforts with artists, striving for excellence in curating iconic music that influences culture.