Rajkumar Hirani Discusses Film Marketing Evolution and His New Series 'Pritam And Pedro'
Rajkumar Hirani's OTT Venture
Renowned filmmaker Rajkumar Hirani is stepping into the OTT space as a producer with the series Pritam And Pedro, directed by Avinash Arun. This project marks the debut of his son, Vir Hirani, in a leading role, alongside Arshad Warsi, who reunites with Hirani after their successful collaboration in Munnabhai. As the release date approaches on JioHotstar, Hirani shared insights with Zoom about the significant changes in film marketing strategies. He expressed that while adapting to modern promotional methods, he finds that marketing was more straightforward in the past.
Changing Landscape of Film Marketing
Rajkumar Hirani Reflects on Marketing Shifts
In his conversation with Zoom, Hirani noted that the landscape of film marketing has transformed dramatically. He reminisced about a time when reaching audiences was simpler, relying on newspapers, trailers in theaters, radio spots, and a few interviews to generate buzz. He remarked, “With the rise of digital media, fewer individuals are engaging with newspapers. The younger demographic is less inclined to read, necessitating a shift towards digital platforms, which are often fragmented. Regardless of the promotional efforts, there’s uncertainty about whether the message is reaching everyone effectively, as each person experiences different algorithms. It feels like we must continuously repeat our efforts.”
Insights on Actor Collaborations
Rajkumar Hirani on Working with Actors
Discussing the costs associated with actors' entourages, Hirani expressed his fortune in collaborating with stars who do not come with additional expenses. He stated, “I’ve been fortunate to work with individuals like Arshad Warsi, Sanjay Dutt, Aamir Khan, and even Ranbir Kapoor, who managed everything personally without a manager. I was unaware of who his manager was, as he directly communicated with everyone involved. However, I often hear stories about the entourage phenomenon, which can sometimes be overwhelming.”
Discover More About 'Pritam And Pedro'
Overview of 'Pritam And Pedro'
Pritam And Pedro is set against the colorful backdrop of Goa, exploring the collision of two vastly different worlds under unexpected circumstances. The narrative centers on Pedro, an instinctive, traditional cop, and Pritam, a savvy young tech expert, as they delve into a mystery that is larger, stranger, and more unpredictable than they anticipated. As their adventure unfolds, secrets emerge, loyalties are challenged, and chaos ensues. Created by Rajkumar Hirani and directed by Avinash Arun, the series features a talented cast, including Vikrant Massey, Mona Singh, and Boman Irani. Pritam And Pedro will be available for streaming on JioHotstar starting July 3.