Jimin's Family Business Faces Confusion Over New Store Named 'Magnate'

Jimin's Family Business in the Spotlight

The family business of BTS member Jimin is making headlines again as they have issued a public notice regarding a new establishment that has adopted the name "Magnate." Fans of BTS are well-acquainted with this name, as it has been associated with Jimin's father's café in Busan, which has become a popular destination for ARMYs and tourists eager to connect with the global icon.

The Name Change Dilemma

In 2024, Jimin's father revealed that the café would be rebranded as "ZM-ILLENNIAL." This decision came after it was discovered that the original name "Magnate" had not been trademarked, allowing another entity to claim rights to it. As a result, the café, which had enjoyed a strong reputation under its previous name, was compelled to undergo a significant identity change.

Warning Customers About Confusion

Recently, ZM-ILLENNIAL has alerted customers about another business opening under the name Magnate in the vicinity. The notice aims to clarify that this new establishment has no affiliation with Jimin, his family, or their café, in order to prevent any misunderstandings among fans and visitors.

New Magnate's Focus and Fan Reactions

The new Magnate is reportedly set to specialize in apparel rather than food and beverages. However, this development has sparked significant reactions online. The name Magnate holds considerable significance within the BTS fandom, leading many fans to express concerns that the new store might mislead customers into thinking it is connected to Jimin's family business.

Compounding the issue, some fans noted that the typography used in the new store's signage closely resembles that of Jimin's father's café, raising fears that this branding choice could create an unintended association.

Fans Voice Their Concerns

Fans have taken to social media to voice their discontent, accusing the new business of attempting to profit from the goodwill and recognition that Jimin's family has cultivated over the years. Many have cautioned potential visitors to ensure they are heading to "ZM-ILLENNIAL" and not to assume any connection with the new Magnate store.

Despite the new establishment operating legally under its trademarked name, there are concerns that this situation could adversely affect Jimin's family business.