How Streaming Platforms are Redefining Stardom in Indian Cinema: Insights from Gajraj Rao

Gajraj Rao Discusses the Evolution of Stardom

Actor Gajraj Rao recently shared his thoughts on the changing dynamics of fame in the Indian entertainment sector, emphasizing the significant impact of streaming services on the careers of actors. At the FICCI Frames 2026 event, he remarked that the industry has shifted from a rigid structure that previously favored a select few.

During a session titled 'Crafting clean, character-driven comedy for a diverse audience,' Rao reflected on the industry's past, likening it to a train where established stars occupied a first-class compartment, while the majority of actors were relegated to general compartments, often lacking recognition and stability.

The Shift Toward Democratised Stardom

Rao identified the rise of private television networks and influential producers like Ekta Kapoor as pivotal moments that initiated this transformation, granting actors more respect and job security. He noted that in the past seven to eight years, the emergence of digital streaming platforms has created additional 'berths' on this metaphorical train, enabling talented individuals to find their footing in the industry.

The actor highlighted that this evolution has blurred the distinctions between traditional film stars and those who have gained fame through web series. He pointed out that today's environment often allows actors to transition into spaces once reserved for elite stars, as seen with the success of performers like Jaideep Ahlawat and Pratik Gandhi, who have become well-known through popular streaming projects.

Current Projects and Industry Trends

The discussion at FICCI Frames 2026 also featured collaborators from the Prime Video series Dupahiya, including co-creators Salona Bains Joshi and Shubh Shivdasani, director Sonam Nair, and cast members Bhuvan Arora and Sparsh Srivastava. Representatives from Amazon MGM Studios India were present to discuss the changing expectations of a diverse audience.

Rao’s insights resonate with broader industry trends, such as the recent success of Mirzapur The Movie, which has further connected OTT content with theatrical releases. Currently, Gajraj Rao is starring in the second season of Dupahiya, which debuted on Prime Video on October 1, featuring a talented ensemble cast that includes Renuka Shahane, Bhuvan Arora, Sparsh Srivastava, Shivani Raghuvanshi, Komal Kushwaha, Yashpal Sharma, and Dinesh Lal Yadav.