What Makes 'The Devil Wears Prada 2' a Box Office Sensation?
The Excitement Surrounding 'Runway'
Fans are buzzing with anticipation for the latest installment of Runway, the fictional magazine from The Devil Wears Prada 2. This sequel has made a significant impact at the global box office, launching with an impressive $77 million in the United States. For comparison, the original film opened with $27.5 million back in 2006. Audiences worldwide are drawn to the star-studded cast, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, contributing to a total of $156.6 million in international earnings. Overall, The Devil Wears Prada 2 has reached $233.6 million during its opening weekend, with a production budget of $100 million.
A Promising Future for the Sequel
The Devil Wears Prada 2 Triumphs with $233 Million Globally
According to reports from Variety, this sequel is poised to outpace the original film's earnings from 2006 in just a few weeks. While the production budget of The Devil Wears Prada 2 does not include marketing costs, the film's strong opening of $233.6 million and favorable audience feedback could position it as one of the year's standout successes in Hollywood, particularly among female viewers. The first film was made for $35 million and ultimately grossed $326 million globally, while the sequel's Friday earnings of $32.5 million surpassed the original's opening weekend total.
Other Hollywood Hits This Year
This year has seen several other Hollywood films achieve remarkable openings. Project Hail Mary launched with $80 million, The Super Mario Galaxy Movie debuted at $131 million, and the musical biopic Michael opened with $97.5 million. The film about the late pop icon Michael Jackson has emerged as a significant success, raking in $423 million globally, with projections suggesting it could reach a billion, especially since it has yet to debut in Japan, a crucial market.
The Legacy of The Devil Wears Prada
More about The Devil Wears Prada
The original film is based on Lauren Weisberger's 2003 novel, who previously served as an assistant to Vogue editor Anna Wintour. Weisberger has since written two follow-up novels, Revenge Wears Prada: The Devil Returns in 2013 and When Life Gives You Lululemons in 2018, but the new sequel does not draw from these works.
Critics and audiences alike have rated the sequel higher than the original on platforms like Rotten Tomatoes and CinemaScore. The original cast members have returned to reprise their iconic roles, with Justin Theroux, Kenneth Branagh, Lucy Liu, BJ Novak, Simone Ashley, Patrick Brammall, Caleb Hearon, and Helen J Shen joining the ensemble for the sequel.