Emotional Reactions to 'Saiyaara' Spark Debate Over Marketing Tactics

Viewer Reactions and Marketing Strategies

Numerous videos showcasing emotional audiences in theaters watching Saiyaara have surfaced online, leading some skeptics to question whether these dramatic reactions are part of a calculated marketing approach by Yash Raj Films.

A prominent producer-director, whose film is set to release soon, expressed admiration for Yash Raj's promotional tactics for Saiyaara. He noted, "The film's success can be attributed to its exceptional marketing. By keeping the debuting lead actors away from interviews, they heightened audience curiosity. Now, we witness viewers crying and sobbing in cinemas, as many seek an emotional experience at the movies, which is quite inspiring."

Cast Members Respond to Criticism

Two actors from Saiyaara spoke exclusively to a media outlet to defend the authenticity of the viral videos. Shaad Randhawa, who portrays the arrogant star-musician Prince, stated, "People of all ages are connecting with the film, both in India and abroad, as the box office numbers indicate. However, in today's social media-driven world, some individuals may be creating content for their own social media profiles. When a film gains such popularity, these occurrences are inevitable. Filmmakers are too dedicated and professional to succumb to the trends of social media."

Rajesh Kumar, who plays the father of the female lead, added, "A fruitful tree often attracts stones. I don't believe Yash Raj Films needs to resort to gimmicks, as Saiyaara is already a hit. Those making these videos seem to be seeking instant fame on social media and are trying to express their creativity."