Damson Idris Becomes Global Brand Ambassador for Formula 1

Formula 1 Welcomes Damson Idris

Formula 1 has officially welcomed acclaimed actor Damson Idris as its Global Brand Ambassador, following the launch of the "All To Drive For" campaign. This partnership signifies a deepening relationship between Idris and the F1 brand.

This announcement follows Idris's role alongside Brad Pitt in the blockbuster F1 The Movie, which achieved over $630 million in box office sales, making it the highest-grossing sports film ever.

Bridging Entertainment and Motorsport

The collaboration merges Idris's creative influence with the global reach of Formula 1, creating impactful moments both on and off the racetrack. In the film, he portrayed Joshua Pearce, a fictional driver, and experienced the thrill of live Grands Prix, working closely with teams and drivers.

Idris has trained rigorously for his role and has become a fervent supporter of F1, establishing himself as a vital link between the cinematic realm and the intense atmosphere of the pit lane.

Insights from Formula 1 Leadership

Stefano Domenicali, the President and CEO of Formula 1, expressed his excitement about Idris joining the F1 family. He noted that Idris's role in F1 The Movie has significantly broadened the sport's audience, and his passion for F1 aligns perfectly with the brand's vision for growth.

Domenicali emphasized the importance of authenticity in Formula 1 and looks forward to collaborating with Idris to engage fans in innovative ways.

Idris's Perspective on His New Role

As the Global Brand Ambassador, Idris shared his enthusiasm for the intersection of culture, performance, and precision that Formula 1 embodies. He expressed admiration for the sport even before filming, but his closer involvement has deepened his appreciation for the innovation and intensity that define F1.

Idris stated, "Being part of this world now means a lot to me, and I'm proud to represent something that inspires and connects people all over the world."

Engaging New Fans

In his ambassadorial role, Idris will connect Formula 1 with broader cultural and entertainment audiences. He plans to attend multiple Grands Prix and participate in various promotional activities to attract a new generation of fans.

This partnership comes at a time when Formula 1 is experiencing rapid growth, boasting over 827 million fans globally, with 43% under the age of 35 and 42% being female.