BTS Unveils Dark Aesthetic in New Music Video 'Hooligan'
BTS Continues to Impress with 'Hooligan'
BTS is showing no signs of slowing down. The popular seven-member group, consisting of RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, has released their latest music video titled Hooligan, which is part of their comeback album ARIRANG. This new release diverges significantly from their previous works, SWIM and 2.0, presenting a dark, dystopian fantasy that captivates viewers with its gothic elements, shadowy reflections, and enigmatic figures. The music video features numerous background dancers that enhance the mysterious atmosphere, alongside a female figure who appears in various scenes, her face mostly obscured. The ambiance of 'Hooligan' aligns seamlessly with the song's lyrics and theme, leaving fans intrigued about the identity of the woman featured.
Unveiling the Mystery: Who is the Woman in 'Hooligan'?
Who is the mysterious woman in Hooligan?
The enigmatic figure seen in the video is American fashion model and musician Park Suju, known professionally as Soo Joo Park or Soojoo. At 40 years old, she is a Los Angeles-based model, DJ, and cultural influencer, recognized as one of the most prominent Asian faces in the global fashion industry.
Soojoo's Impressive Modeling Career
Soojoo's modelling background
Originally from Seoul, South Korea, Soojoo relocated to Anaheim, California, at the age of ten. She initially pursued architecture before being discovered and entering the modeling world. Rising to fame in the early 2010s, she became the first Asian-American woman to represent L'Oréal and has worked with prestigious brands like Chanel, where she serves as their first Asian-American global ambassador. Soojoo has graced the runways of major fashion houses such as Louis Vuitton, Fendi, and Tom Ford, and has been featured in top fashion magazines like Vogue and Harper's Bazaar.
Soojoo's Ventures Beyond Modeling
Soojoo's screen appearances
From 2017 to 2018, Soojoo portrayed Sutra in the Netflix series Sense8. She also appeared in the ensemble cast of the upcoming American black comedy, The Trainer (2024), playing the character Simo. Additionally, she has featured in music videos for the Canadian duo Desire and appeared in KATSEYE's Gabriela music video in 2025. Her Instagram showcases her unique fashion sense and edgy style, and she has been actively sharing content related to 'Hooligan', further piquing the interest of fans.