BTS Stars Jimin and V Shine at FIFA Charity Auction with Record-Breaking Bids
BTS Members' Memorabilia Captivates Auction Bidders
Jimin and V from BTS have once again showcased their extraordinary global appeal, as their memorabilia from the FIFA World Cup Final has become a major highlight at a charity auction. Jimin's autographed jersey and V's signed scarf have attracted bids surpassing those for items from football superstar Lionel Messi and music legend Madonna, establishing them as two of the most coveted pieces in the auction. This event, aimed at supporting the FIFA Global Citizen Education Fund, features a variety of memorabilia from notable figures in sports and entertainment. Here’s a closer look at the auction, the standout items, and the excitement among fans.
Jimin's Jersey and V's Scarf Lead the Auction
BTS Jimin's jersey and V's scarf emerge as top attractions at FIFA charity auction
At Christie's official FIFA World Cup charity auction, BTS members Jimin and V are making headlines with their match-worn memorabilia, which are among the highest-valued items in the collection. Recent bids show that V's FIFA World Cup Final scarf has reached an impressive USD 17,000 after 50 bids, while Jimin's signed jersey is at USD 16,000 with 49 bids, both significantly exceeding their initial estimates. The scarf, which V wore during the 2026 FIFA World Cup Final Topps Halftime Show, was initially valued between USD 2,000 and 4,000, while Jimin's jersey was estimated at USD 3,000 to 5,000. However, the fierce competition from fans and collectors has driven both items to over four times their upper estimates, making them standout features of the auction.
Bids Outshine Global Icons
Interestingly, the memorabilia from BTS has garnered higher bids than several items associated with global icons like Lionel Messi and Madonna. For instance, Messi's signed FIFA World Cup jersey is currently at USD 15,000 after 48 bids, while Madonna's signed fingerless gloves have attracted USD 7,500 from 38 bids.
The auction, titled ONE GOAL: An Auction to Benefit the FIFA Global Citizen Education Fund, is organized by Christie's in collaboration with FIFA and Global Citizen. It features exclusive items donated by athletes, musicians, and entertainers, with proceeds aimed at supporting educational initiatives for children worldwide.
Fans Celebrate Jimin and V's Global Impact
Fans call Jimin 'IT boy', celebrate V's global influence
Fans have turned the auction news into a celebration of Jimin's global impact, with many expressing that the results were expected due to his immense popularity. They referred to him as "unique and unmatched," while others labeled him the "Midas King," suggesting that everything associated with him turns to gold. Many fans hailed him as the "Global IT Boy," "King of K-pop," and "Brand King," pointing to the jersey's performance as a testament to his powerful brand value. The auction results reflect his enduring appeal worldwide.
In addition, fans celebrated V's auction achievement, recognizing it as another demonstration of his unmatched global influence. Many praised his "Taehyung power," with one fan predicting that the scarf's bid could soon exceed USD 20,000 before the auction concludes. Others declared, "He's topping this one," emphasizing that the rising bids reflect V's immense popularity and collector interest, celebrating the scarf as one of the auction's standout items.
Meanwhile, BTS received significant acclaim for their electrifying performance of their global hit Dynamite during the inaugural FIFA World Cup Final halftime show on July 19, 2026. Performing alongside Madonna, Shakira, and Justin Bieber at MetLife Stadium, the group captivated the audience with their dynamic choreography, football-themed lyric changes, and striking red-and-black outfits.