Aamir Khan's 'Sitaare Zameen Par' Sees Box Office Decline on Day 4

Box Office Performance of 'Sitaare Zameen Par'
Aamir Khan has made his return to cinemas with the thought-provoking film 'Sitaare Zameen Par', which has garnered a positive reception from audiences. The film had a strong opening weekend but experienced a noticeable drop in box office earnings on Monday, its fourth day of release. For those unfamiliar, 'Sitaare Zameen Par' is the official adaptation of the 2018 Spanish movie 'Champions'.
Day 4 Earnings Report
As reported by Sacnilk, the film earned approximately Rs 8.50 crore on its fourth day, marking a significant decrease from the Rs 27.25 crore it made on day three. Overall, 'Sitaare Zameen Par' has accumulated a total of Rs 66.65 crore so far.
Aamir Khan's Unique Release Strategy
In a strategic move, Aamir Khan is expected to forgo a traditional OTT release for 'Sitaare Zameen Par', opting instead for a pay-per-view model. This approach allows viewers to pay specifically for the film they wish to watch, eliminating the need for a subscription to an OTT platform. This method mirrors the theatrical experience, providing greater financial benefits to producers.
According to sources cited by a media outlet, Aamir Khan prefers this strategy to encourage audiences to enjoy films in theaters rather than streaming them at home. This preference is also reflected in the absence of a streaming logo on the film's promotional materials.
Cast and Crew
Alongside Aamir Khan, the film features Genelia D’souza in a leading role. The cast also includes Aroush Datta, Gopi Krishnan Varma, Vedant Sharmaa, Naman Misra, Rishi Shahani, Ashish Pendse, Samvit Desai, Simran Mangeshkar, Aayush Bhansali, Dolly Ahluwalia, Gurpal Singh, Brijendra Kala, Zeenat Hussain, and Nikhat Khan in significant roles.