Record Business Expected for Akshaya Tritiya 2026 Amid Rising Gold and Silver Prices
Anticipated Growth in Precious Metals Trade
Akshaya Tritiya in 2026 is set to witness unprecedented business in the precious metals sector. Despite gold and silver prices reaching all-time highs, the total trade volume is expected to exceed Rs 20,000 crore, as per projections from the Confederation of All India Traders (CAIT). This figure marks a significant increase from last year's estimated Rs 16,000 crore, indicating robust consumer sentiment even as purchasing behaviors shift dramatically.
Gold prices have surged sharply, climbing from approximately Rs 1,00,000 per 10 grams last year to around Rs 1.58 lakh this year. Similarly, silver has experienced a notable rise, increasing from Rs 85,000 per kg to about Rs 2.55 lakh per kg. Typically, such steep price hikes would suppress demand, yet this year's trends suggest otherwise.
"Akshaya Tritiya has long been regarded as one of the most auspicious days for gold purchases in India. While gold remains the preferred choice, the purchasing landscape is evolving significantly due to the rising prices," stated Praveen Khandelwal, Member of Parliament from Chandni Chowk and Secretary General of CAIT.
Shift Toward Smarter, Value-Based Buying
Instead of retreating, consumers are adapting their buying habits. There is a noticeable trend towards lighter, more practical jewelry options, with many exploring alternatives like silver and diamond pieces. Retailers are also implementing strategies to maintain consumer interest. "We are witnessing a clear shift towards lightweight, wearable jewelry, along with a heightened focus on silver and diamond products. Attractive offers such as lower making charges and complimentary gold coins are also helping to keep consumer interest alive," remarked CAIT National President BC Bhartia.
While the overall trade value is on the rise, the actual quantities sold are decreasing. Industry estimates suggest that Rs 16,000 crore worth of gold equates to roughly 10 tonnes at current prices. When distributed among numerous jewelers, this results in significantly lower sales volumes per store.
"These statistics highlight a crucial transition: although the business value is increasing due to rising prices, actual consumption is declining," Khandelwal noted.
A similar pattern is observed in the silver market, where elevated prices are restricting bulk purchases, leading buyers to opt for smaller quantities and more affordable alternatives.
Changing Preferences And Market Dynamics
Fluctuating prices are also creating challenges for jewelers, particularly regarding inventory management. Nevertheless, festive enthusiasm remains strong, with consistent foot traffic reported in markets. "Consumers are now taking a more cautious and pragmatic approach, balancing traditional values with financial responsibility," Khandelwal added.
Additionally, alternative investment avenues such as digital gold, Sovereign Gold Bonds, and gold ETFs are gaining popularity, providing flexibility and security amid uncertain price fluctuations. "Akshaya Tritiya 2026 thus symbolizes a unique blend of tradition and modern financial wisdom, where faith continues to fuel demand, but informed decisions are reshaping how India invests in gold," Khandelwal concluded.
(With Agency Input)