New Partnership to Elevate Corporate Golf in India
Strategic Alliance for Corporate Golf
The Professional Golf Tour of India (PGTI) has formed a new partnership with Business Today at the Qutub Golf Course in New Delhi. This collaboration aims to connect corporate leadership with professional golf, infusing the sport with renewed energy and excitement. The launch event featured cricket legend and golf enthusiast Kapil Dev, who is also the President of PGTI, along with professional golfers and senior editors participating in a pitch-and-putt session to celebrate the revival of this esteemed corporate golf initiative.
Vision for Growth and Future Prospects
This partnership is part of a broader strategy to enhance the visibility of golf, creating a dynamic and competitive environment tailored for CXOs. The collaboration combines Business Today’s strong ties to India’s business landscape with the professional tournament expertise of DP World PGTI. The goal is to increase mainstream visibility and foster deeper engagement among business professionals, making the sport more accessible to a wider audience.
Insights from Leadership on the Collaboration
Dinesh Bhatia, Group CEO of India Today Group, commented on the partnership, stating, "BT Golf has established a unique platform that merges sport with business. By enhancing our collaboration with DP World PGTI, we aim to broaden the appeal of Indian golf, making it more engaging for corporate leaders and sports fans alike."
Amandeep Johl, CEO of DP World PGTI, added, "This partnership unites the realms of professional golf and corporate India. BT Golf serves as an excellent platform to promote the sport's values of integrity, discipline, and sportsmanship. It will also provide our professional golfers with valuable opportunities to connect with leading business figures in India, expanding the reach of golf and creating more opportunities for our players."
Alok Nair, COO of Business Today, remarked, "For over 30 years, Business Today has been pivotal in shaping India’s business dialogue, connecting influential leaders and crafting the corporate narrative. Business Today Golf is where business meets the greens, and it has fostered a community as India’s first corporate golf platform for 27 years. We are excited to kick off the 27th edition with DP World PGTI across eight cities, starting in Kolkata on October 31 at the renowned Tollygunge Club."