India's Quick Commerce Market Set to Hit $57 Billion by 2030
Growth of Quick Commerce in India
New Delhi, June 4: India is poised to witness its quick commerce (QC) market reach a staggering $57 billion by 2030, driven by a notable increase in online orders from smaller cities and towns, as per a recent report.
Morgan Stanley has revised its previous estimate of $42 billion, reflecting the growing adoption of quick commerce across the nation. The global brokerage has also adjusted its gross order value (GOV) projections for the quick commerce sector in India, increasing them by 9-11% for the fiscal years 2026 to 2028.
The report highlights several key factors that will propel the sector in the upcoming quarters, such as ongoing growth in quick commerce GOV, enhanced food delivery margins, and a stable competitive landscape.
Operators in the quick commerce space, including Blinkit, Instamart, Zepto, and Flipkart Minutes, are actively expanding their services.
Eternal’s quick commerce division, formerly known as Zomato, is positioned for significant growth, with profitability expected to align with its food delivery operations over the medium term, according to the report.
By maintaining leadership in both food delivery and quick commerce, Eternal is strategically placed to capitalize on a growing profit pool, as noted by the brokerage.
A recent report from KPMG Private Enterprise’s Venture Pulse indicates that global venture capital investment increased from $349.4 billion across 43,320 deals in 2023 to $368.3 billion across 35,684 deals in 2024, with quick commerce emerging as a favored investment sector in India this year.
E-commerce and quick commerce are expanding at a rate 2-3 times faster in value compared to traditional and modern trade channels, reducing the reliance on extensive traditional trade networks for market entry.
Additionally, digital payment methods are becoming increasingly popular, with 45% of internet users utilizing them for transactions, as reported by Bain & Company in April.
The Reserve Bank of India (RBI) has stated that "Private final consumption is a bright spot in the economy, driven by e-commerce and quick commerce, where fostering competition is essential rather than imposing restrictions."