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MS Dhoni Secures Trademark for 'Captain Cool' Brand

MS Dhoni, one of India's legendary cricket captains, has taken a significant step by trademarking his beloved nickname 'Captain Cool'. This move, approved by the Trademark Office, allows him to use the name for future business ventures in sports and training. Dhoni's legal team successfully argued that the nickname is closely associated with his identity, overcoming initial concerns from the Trademark Office. This trademark not only solidifies his brand but also highlights how athletes can leverage their popularity for business opportunities. Discover how Dhoni's calm leadership style earned him this iconic title and what it means for his future endeavors.
By Narendra Chaudhary Jun 30, 2025, 20:12 IST

Dhoni's New Venture Beyond Cricket

MS Dhoni, celebrated as one of India's finest captains in white-ball cricket, is making significant strides beyond the cricket pitch. On June 5, 2025, he submitted an application to trademark the moniker 'Captain Cool', a term of endearment that fans have affectionately used for years. This nickname, emblematic of his composed leadership style, is poised to become an official brand for him.

Trademark Approval Granted

According to reports from a prominent news outlet, the Trademark Office has approved Dhoni's application. The name 'Captain Cool' was officially published in the trademark journal on June 16, 2025, granting Dhoni exclusive rights to utilize this name for his upcoming business ventures in sports and training.


Joining the Ranks of Sporting Icons

Similar to how Cristiano Ronaldo has 'CR7', Michael Jordan is associated with 'Jumpman', and Sourav Ganguly owns 'Dada', Dhoni now has 'Captain Cool' as his brand.


Navigating Legal Challenges

Dhoni's legal representative, Mansi Aggarwal, noted that the Trademark Office initially raised concerns regarding the existence of a similar name, which could potentially lead to confusion among the public. However, Dhoni's team clarified that 'Captain Cool' is intrinsically linked to him, having been used by fans for many years. They argued that it forms a crucial part of his public persona and would only be associated with sports and entertainment, eliminating any chance of confusion.

The Trademark Office ultimately concurred, recognizing 'Captain Cool' as more than just a nickname; it is a vital aspect of Dhoni's brand identity.


Significance of the Trademark

The nickname 'Captain Cool' was earned through Dhoni's calm leadership during significant victories, including:



Fans admire Dhoni for his serene demeanor and strategic captaincy. With this trademark, he can now leverage the name for future business endeavors, showcasing how popular athletes like Dhoni are capitalizing on their fame to establish and protect their brands.