John Abraham Appointed Strategic Advisor for Indian Superbike League

John Abraham has been named the Strategic Advisor for the Indian Superbike League, a groundbreaking initiative aimed at merging motorcycle racing with entertainment in India. The league recently launched a promotional film showcasing its vision for the future of superbike racing. Abraham, a passionate motorcycle enthusiast, aims to inspire young riders and engage a new generation of fans. With ambitions to elevate Indian motorcycle racing on a global stage, ISBL is set to become a significant player in the motorsport arena. Discover more about this exciting development in the world of Indian sports.

By Narendra Chaudhary Oct 26, 2026, 21:50 IST

John Abraham Takes on a New Role in Indian Superbike League

Mumbai (Maharashtra) [India], October 26: The Indian Superbike League (ISBL) has officially announced that actor and entrepreneur John Abraham will serve as its Strategic Advisor. The league also unveiled an exciting promotional film that positions ISBL as the future of superbike racing in India. With John Abraham leading the charge, ISBL aims to merge motorsport, entertainment, and pop culture, presenting a fresh sporting concept to the Indian audience. This film represents ISBL's inaugural major showcase, highlighting its identity as a unique blend of sport and entertainment, centered around performance, technology, personalities, competition, and India's rich motorcycle heritage.

John Abraham's Vision and Commitment

In discussing his new role with ISBL, John Abraham expressed, "Motorcycles have always been a significant passion for me. My experience as a sports team owner has taught me the importance of transforming belief into lasting commitment. ISBL combines these two aspects of my life. I aspire to provide young Indian riders with the opportunities they deserve and to share the excitement of motorcycle racing with a new generation of fans. It’s time to Get India Racing."

Future Aspirations for ISBL

Pranav Bakre, the CEO of the Indian Superbike League, shared his personal connection to racing, stating, "Coming from a family of racers, establishing ISBL is a deeply personal endeavor for me. My goal is to honor that legacy by creating a platform that opens doors for future generations. I want people to experience the thrill of racing that has been a part of my family for years. With racing at its core, and music and culture enhancing its appeal, ISBL is my vision for making that happen."

The Indian Superbike League (ISBL) stands as India's inaugural superbike league, designed to integrate professional motorcycle racing with entertainment and the country's rich motorcycle culture. Sanctioned by the Federation of Motor Sports Clubs of India (FMSCI), ISBL is committed to establishing a structured platform for riders, teams, brands, and fans, with the goal of elevating Indian motorcycle racing to an international level.