Shreyas Iyer Becomes Brand Ambassador for India's F1 Sim Racing Initiative

Mumbai Falcons Racing Limited Welcomes Shreyas Iyer

Ahmedabad (Gujarat) [India], April 30: Mumbai Falcons Racing Limited (MFRL) has officially named renowned cricketer Shreyas Iyer as the brand ambassador for its Formula 1 Programme in India.

Under a new agreement, Mumbai Falcons will host the F1 Sim Racing India Open 2026, a competition sanctioned by Formula 1, aimed at creating a national platform for budding talent across the nation.

This initiative is part of Mumbai Falcons' broader vision to foster a robust sporting culture and infrastructure that encompasses various sports.

Shreyas Iyer has proven himself as a key player in Indian cricket, known for his consistent performances and leadership across different formats.

According to the announcement, Iyer resonates with a youthful audience that goes beyond traditional cricket fans, embodying high performance and adaptability, making him an ideal representative for the Championship.

Iyer expressed his enthusiasm, stating that sports are about discovering one's edge and maintaining the discipline to pursue it. He emphasized the importance of the initiative, noting that it provides a pathway for young Indians to realize their potential.

Ameet Gadhoke, Managing Director of MFRL, highlighted India's wealth of sporting talent, stating that while the country has immense potential, it has often been hindered by structural challenges. He believes that partnering with Formula 1 to launch the F1 Sim Racing India Open 2026 is a significant step forward.

Gadhoke further mentioned that Iyer exemplifies the type of athlete they envisioned for this initiative, showcasing excellence and a genuine connection with the younger generation. The upcoming platform promises to be unprecedented in India.

The Championship will utilize F1 25, the official game of the FIA Formula 1 World Championship, featuring authentic circuits, competitive formats, and team liveries. Registrations opened on April 30 via the MFRL App, available on both the Play Store and Apple App Store. Participants can compete on PC, PlayStation 5, and Xbox, with online qualifiers leading to city-based rounds and a national final in Mumbai scheduled for November.

This ambitious project aims to connect Indian youth with a global competition format through a well-defined pathway.