BCCI Welcomes New Associate Partners for Upcoming Home Cricket Season

The BCCI has officially welcomed Campa, SBI Life, and ChatGPT as Associate Partners for India's home cricket season, which will last for two years. This partnership, valued at over Rs 130 crore, marks a 44% increase from the previous cycle, showcasing the growing commercial appeal of Indian cricket. BCCI officials expressed optimism about the unique contributions these brands will bring to the sport, enhancing fan engagement and visibility. The announcement highlights the strength of the Indian cricket ecosystem and the confidence brands have in its potential.

By Narendra Chaudhary Sep 9, 2026, 00:19 IST

New Partnerships Announced for Indian Cricket

Mumbai (Maharashtra) [India], September 8: The Board of Control for Cricket in India (BCCI) has revealed that Campa, SBI Life, and ChatGPT will serve as Associate Partners for the upcoming home cricket season. This partnership will span two seasons, starting with the series against the West Indies and extending through March 2028, as stated in a release from the BCCI.

The combined value of these three partnerships exceeds Rs 130 crore, marking a 44% increase from the previous cycle. This growth highlights the increasing commercial appeal of India's home cricket season.

These partnerships expand the BCCI's commercial portfolio, aligning with prominent brands in the beverage, insurance, and AI technology sectors, thereby creating fresh opportunities to engage with cricket enthusiasts. This move underscores the adaptability of Indian cricket as a platform for businesses to enhance visibility and connect with a dedicated fan base.

BCCI President Mithun Manhas expressed enthusiasm about the new partnerships, noting that the increased value signifies strong brand confidence in the reach and engagement potential of Indian cricket. He emphasized that each partner contributes unique offerings to the sport, which will benefit all stakeholders involved.

Manhas stated, “India's home season remains a highly valued sporting asset, and the addition of Campa, SBI Life, and ChatGPT is a testament to the robust Indian cricket ecosystem. The significant rise in partnership value is particularly promising, reflecting the trust that leading brands place in the BCCI's reach and commercial viability.”

BCCI Honorary Secretary Devajit Saikia echoed these sentiments, highlighting that the 44% increase in partnership value signifies strong demand for Indian cricket. He noted that the new partners bring diverse categories and innovative ways to engage fans.

Saikia remarked, “The remarkable growth in our home season partnerships showcases the strength of the property and the confidence brands have in the BCCI and Team India. The 44% increase in combined deal value, now exceeding Rs 130 crore, is a noteworthy accomplishment that illustrates the high demand for association with Indian cricket.”

He added, “Campa, SBI Life, and ChatGPT represent three distinct and exciting sectors, and their collaboration highlights the diverse opportunities available during our home season. We are excited to welcome them as Associate Partners and look forward to creating new ways to engage fans and enhance their experience of Indian cricket.”