Brandel Chamblee Critiques LIV Golf's Struggles with Viewership

Brandel Chamblee, a Golf Channel analyst, has raised concerns about LIV Golf's struggle to attract viewers, even with top players participating. In a recent interview, he highlighted that LIV events garner significantly fewer viewers than pickleball, a sport that has rapidly gained popularity. Despite its ambitious launch backed by Saudi funding, LIV Golf continues to face challenges in viewership and financial stability. This commentary sheds light on the ongoing competition between LIV Golf and the PGA Tour, prompting discussions about the future of professional golf.

By Narendra Chaudhary Apr 10, 2026, 12:48 IST

Chamblee's Take on LIV Golf's Viewer Engagement

Brandel Chamblee, an analyst for Golf Channel, has once again voiced his concerns regarding LIV Golf, questioning its effectiveness in drawing viewers despite featuring renowned players. In a conversation with sports radio host Dan Patrick prior to the Masters, Chamblee provided a candid evaluation of the rivalry between the PGA Tour and LIV Golf. He stated, “Even when LIV events are aired in the U.S. and conclude during primetime on the East Coast, they only attract between 35,000 to 50,000 viewers. In fact, pickleball has a larger audience than that. This is surprising given that top players like Bryson DeChambeau and Jon Rahm are competing, yet they fail to engage a significant audience,” as reported by AwfulAnnouncing.com.

Since its inception nearly four years ago, with substantial financial backing from Saudi Arabia, LIV Golf aimed to rival the PGA Tour's supremacy. However, it continues to struggle with viewership numbers and is reportedly facing considerable financial setbacks.