WhatsApp Introduces Username Reservations: A Game-Changer for User Privacy

WhatsApp has rolled out a new feature allowing users to reserve unique usernames, enhancing privacy by enabling connections without sharing phone numbers. This feature, set to be fully available later this year, ensures that users can control who can contact them. With the introduction of a 'username key', WhatsApp adds an extra layer of security for first-time messages. Additionally, Meta's CEO announced that Kunal Shah will be the new global CEO of WhatsApp, alongside a significant investment in the fintech company CRED. Discover how this innovative feature can transform your messaging experience.

By Narendra Chaudhary Jun 30, 2026, 12:48 IST

WhatsApp's New Privacy Feature

New Delhi: WhatsApp, owned by Meta, has unveiled a significant new feature aimed at enhancing user privacy by allowing global reservations of usernames.

Starting Monday, users will have the opportunity to create and reserve their usernames ahead of the feature's full rollout within the app later this year.

Once the reservation process is live, users will receive notifications through the app. WhatsApp emphasizes that selecting a unique username is essential, as it should only be known to those you wish to connect with.

According to WhatsApp, "A username allows you to connect with others on the platform without disclosing your phone number. You can choose any username, and it doesn't need to align with your handles on other platforms."

This feature is fundamentally about privacy rather than serving as a social media identifier. There will be no public directory or suggestions, meaning individuals must know your exact username to initiate contact for the first time.

WhatsApp reassures users that their phone numbers remain secure. Instead of sharing digits, users can provide their unique usernames. The absence of a public directory means that only those who know the exact username can find you. Additionally, users can modify their usernames directly within the app.

To further enhance security, WhatsApp allows users to establish a "username key". This means that anyone attempting to message you for the first time via your username will require this key to reach you, adding an extra layer of security. Users can change this key whenever they wish.

In related news, Meta's CEO Mark Zuckerberg recently announced that Kunal Shah, the founder of CRED, will take over as WhatsApp's global CEO. Furthermore, Meta is investing approximately $900 million (around ₹8,550 crore) into the fintech company CRED.