The Legacy of Wagh Bakri Tea: A Journey from South Africa to India

Wagh Bakri Tea, a beloved brand in India, was founded by Naran Das Desai in 1934 after his return from South Africa. Inspired by Mahatma Gandhi, Desai established the Gujarat Tea Depot Company, which later became known as Wagh Bakri. The brand is recognized for its unique logo symbolizing unity and has expanded its reach globally, exporting to various countries. With a turnover exceeding ₹1,500 crores and a workforce of 5,000, Wagh Bakri continues to thrive as a significant player in the Indian tea market.

By Narendra Chaudhary Apr 1, 2026, 20:24 IST

Introduction to Wagh Bakri Tea

Wagh Bakri Tea is a well-known brand enjoyed by millions across the nation. The company was founded in 1934 by Naran Das Desai, who returned to Gujarat from South Africa to establish this tea business. Initially, he ventured to South Africa to engage in the tea trade, where he acquired a 500-acre tea estate. However, due to the oppressive British regime and racial discrimination, he decided to return to India.

Inspiration from Mahatma Gandhi

Naran Das Desai regarded Mahatma Gandhi as his role model. Upon his return to India, he carried with him a few belongings and a letter penned by Bapu, which served as a certificate. This letter, dated February 12, 1915, praised Desai and acknowledged his success as a tea estate owner in South Africa. It facilitated the establishment of his tea business in Gujarat.

Establishment of Gujarat Tea Depot Company

After returning to his home state of Gujarat, Desai revitalized the tea trade by founding the Gujarat Tea Depot Company in 1915. In 1934, he rebranded the company as Wagh Bakri, which gradually gained popularity throughout India.

The Iconic Logo

The logo of Wagh Bakri Tea was distinctive and became quite famous. It depicted a tiger and a goat sharing a cup of tea, symbolizing unity and harmony. The name 'Wagh' is the Gujarati term for tiger, which is why it appears on the tea packets. This logo represents social unity, showcasing both the upper and lower classes enjoying tea together.

Global Presence and Impact

Today, Wagh Bakri operates 15 tea lounges and exports its products to countries including the USA, Canada, the Middle East, Europe, Australia, New Zealand, Fiji, Malaysia, and Singapore. As of March 2021, exports contributed 5% to the company's total sales.

The brand now boasts a turnover exceeding ₹1,500 crores and distributes over 40 million kilograms of tea. Wagh Bakri Tea is consumed across India, from Rajasthan to Goa and Karnataka, employing around 5,000 people and establishing itself as a prominent name in the Indian tea market.