The Evolution of The Assam Tribune: A Personal Journey

This article recounts the transformative journey of The Assam Tribune, detailing the challenges faced during a competitive era in journalism. It highlights the leadership of PG Baruah and the innovative strategies implemented to enhance the newspaper's appeal. From increasing page counts to introducing engaging content, the narrative showcases the resilience and commitment to community that led to a significant rise in circulation. The article also emphasizes a landmark decision that set a precedent in the industry, reflecting the dedication to employee welfare. Discover how The Assam Tribune navigated through adversity to emerge as a leading publication.

By Narendra Chaudhary Dec 22, 2025, 13:06 IST

A New Chapter Begins

In 1998, I held the position of Special Correspondent at a prominent newspaper. My journey began in 1989 when I joined as a Staff Reporter after returning from a stint at a media outlet in Hyderabad. Initially, I worked under the guidance of the late Robindra Nath Borooah, followed by Naren Deka, who took over as editor. After Deka's retirement in 1995, PG Baruah, then the Managing Director, stepped into the editor's role.

Challenges Faced

This was a challenging time for the newspaper, as circulation numbers were dwindling. Competing newspapers from Delhi and Kolkata were launching their editions in Guwahati, making our publication appear less appealing in comparison. These external competitors were also aggressively pricing their products to gain market share.

Transitioning to Modernity

Upon taking the editorial helm, PG faced significant staffing shortages as the newspaper was undergoing a transition. The introduction of offset printing technology and increased computer usage in the newsroom marked this period. Partha Sarathi Dutta served as the Executive Editor but departed shortly after.

An Unexpected Promotion

One evening, PG called me and unexpectedly proposed that I take on the role of Executive Editor. At just 38 years old and with minimal desk experience, I was taken aback. I expressed my concerns about my lack of experience and the seniority of my colleagues.

"You can handle it," he reassured me. "I believe in your capabilities."

With that, he guided me to the Executive Editor's chair, stating, "Starting tomorrow, this will be your seat."

A Busy Transition

The following months were incredibly busy. Our immediate goal was to expand the newspaper's page count from eight to ten, and eventually to twelve. Press Manager Willie Mathews ordered new machinery to facilitate color printing and increased pagination. We revamped the newspaper's structure into distinct sections such as City, State, Nation, International, and Editorial, mirroring our competitors. We also introduced comics, horoscopes, crosswords, and sudoku, which quickly gained popularity.

Engaging the Community

We launched weekend supplements aimed at youth, children, and students, giving the newspaper a fresh and modern appearance. Throughout this transformative period, PG, as both Managing Director and Editor, provided unwavering support. We also brought in new talent to enhance our reporting and editorial teams.

A Unique Selling Proposition

The strong support from our local community became The Assam Tribune's greatest asset. Coupled with its distinct local flavor, it enabled us to successfully navigate the competitive landscape and significantly increase our circulation from 33,000 to over 100,000.

A Landmark Decision

A pivotal moment in our success story was PG Baruah's groundbreaking decision to be the first newspaper owner in India to accept the Majithia Wage Board recommendations. While many larger media houses contested the award in court—a battle they ultimately lost—PG's choice showcased his leadership maturity and steadfast commitment to his staff.

Conclusion

Prasanta J Baruah