Unique Career: Cuddle Therapist in London Earns Big

In an intriguing twist on traditional therapy, Kristiina Link, a 30-year-old cuddle therapist from East London, offers emotional support by cuddling with clients. Charging £170 for three-hour sessions, she provides comfort to those feeling lonely or distressed. Starting her career after a personal breakup, Kristiina aims to help others find solace through physical affection. With soothing music setting the mood, her sessions focus on emotional relief while maintaining clear boundaries. Despite misconceptions about her profession, her boyfriend supports her unique career choice. Explore how this unconventional job not only brings in substantial income but also aids in mental well-being.

By Narendra Chaudhary May 10, 2026, 05:41 IST

An Unconventional Job for Emotional Support

In the quest for income, individuals often engage in various jobs, some of which are quite unusual yet lucrative. Take Kristiina Link, a 30-year-old resident of Stratford in East London, for instance. Kristiina offers a unique service where she hugs and sleeps alongside distressed individuals, providing them comfort. This part-time job allows her to earn a substantial income each month.

Charging £170 for Three Hours

For her 'cuddle therapy,' Kristiina charges £170 (approximately ₹17,000) for a three-hour session. Her therapy includes holding hands, stroking hair, and cuddling with clients. Typically, she charges around ₹6,500 for a one-hour session but offers a 25% discount for three-hour bookings. She limits her sessions to a maximum of three hours, which enables her to earn a significant monthly income.

How She Started This Unique Profession

Kristiina identifies herself as a cuddle therapist, aiming to provide emotional support and mental relief to her clients. She began this unconventional career in 2019 after experiencing a breakup. Following her heartbreak and feelings of loneliness, she undertook a snuggling training course, which has now become her profession.

Sessions Begin with Soothing Music

Kristiina helps those who feel a lack of love and attachment by alleviating their stress through cuddling. The act of hugging releases oxytocin, often referred to as the love hormone, which combats loneliness and stress. She starts her sessions by playing calming music to help clients relax before cuddling with them on a double bed.

Boundaries in Therapy

During the sessions, Kristiina holds her clients' hands, strokes their hair, and ensures they feel comfortable. She changes her sleeping position every 15 minutes to maintain a relaxed atmosphere. However, there are boundaries in her therapy; she focuses solely on providing emotional support and ensures that clients do not misinterpret the cuddling as a physical pleasure. Kristiina also discusses with clients how much hugging and touching they are comfortable with, as some may feel apprehensive about physical contact.

Support from Her Boyfriend

Currently, Kristiina is in a relationship with a boyfriend who has no issues with her profession. He understands her professional needs. Kristiina mentions that people often misinterpret her work, but she emphasizes that her primary goal is to assist individuals mentally.