RCB Fans Unite Under #RCBEverywhere Movement This IPL Season

The Royal Challengers Bengaluru (RCB) are rallying their fans this IPL season with the #RCBEverywhere movement, encouraging supporters to wear their jerseys in everyday life. With endorsements from global icons like Usain Bolt and messages from RCB stars, the initiative aims to strengthen the bond between the team and its passionate fan base. Currently positioned second in the points table, RCB is gearing up for their next match against the Delhi Capitals. Discover how fans are expressing their loyalty and the significance of the RCB jersey in this exciting season.

By Narendra Chaudhary Apr 17, 2026, 15:55 IST

RCB: A Franchise with a Passionate Following

Royal Challengers Bengaluru (RCB) stands out as one of the most prominent franchises in the Indian Premier League (IPL), boasting a massive fan base. This IPL season, supporters of the reigning champions have a special chance to showcase their loyalty to the team. As RCB strives to defend its title with an audacious style of play, players are motivating fans to demonstrate their affection for the Red and Gold colors through the #RCBEverywhere initiative.

#RCBEverywhere: A Fan Initiative

The #RCBEverywhere movement encourages fans to wear their favorite team's jersey in various everyday situations. Stars from the franchise, including Virat Kohli, captain Rajat Patidar, and all-rounder Krunal Pandya, are leading this initiative, urging supporters to make their fandom visible beyond the cricket stadium.

Global Icons Join the RCB Fandom

Usain Bolt, the eight-time Olympic champion and world record holder, has also embraced the RCB fandom. The fastest man on the planet donned the 2026 RCB jersey as part of a sports brand's #RCBEverywhere campaign. He shared his excitement on social media, stating, "Namaskara! @pumacricket India sent me the fit so had to represent. Good luck to the team this season. #RCBEverywhere."

A Jersey as a Symbol of Identity

Bolt, a long-time admirer of Virat Kohli, has developed a strong connection with the team. Another notable figure in this campaign is a fan who gained attention during the Kumbh Mela, where he wore the RCB shirt at one of the world's largest spiritual gatherings, hoping to see RCB break its 18-year title drought. The RCB jersey has become a symbol of identity for fans, appearing in various settings from cultural events to personal milestones.

'Take It Everywhere': A Message from RCB Players

In response to the fans' enthusiasm for wearing the team jersey in diverse environments, Virat Kohli expressed his appreciation, saying, "Guys, you've really made this a thing. And we love it. So, this season, don't leave this jersey behind." Captain Rajat Patidar echoed this sentiment, urging fans to "Take it everywhere. We are not joking. Everywhere." All-rounder Krunal Pandya added, "Your office. Your vacation. Your brother's wedding. Your next job interview."

Current Standings and Upcoming Match

Currently, the defending champions hold the second position in the points table, having secured four victories out of five matches. Their next challenge will be against the Delhi Capitals on Saturday at their home ground in Bengaluru.