Ravindra Jadeja Exposes Players' Social Media Strategies: The Trend of Buying Likes and Comments
The Reality Behind Social Media Fame
Indian cricket stars enjoy immense popularity both nationally and internationally, with a significant following on social media platforms. Whenever a new player emerges, their fan base tends to grow rapidly, especially on social media, where likes and comments flood their posts. However, star all-rounder Ravindra Jadeja has revealed that many players invest substantial amounts of money to boost their posts with likes and comments.
During a podcast with former all-rounder and his spin partner Ravichandran Ashwin, Jadeja made this claim. Following the Chennai Super Kings' exit from IPL 2025, Jadeja discussed various topics on Ashwin's show, 'Kutti Stories.' When asked about forming opinions about players without knowing them, Jadeja referenced social media as an example.
The Trend of Buying Likes and Comments
Jadeja pointed out that people often make judgments about someone's character based on just a single line they read or see on social media. He emphasized that regardless of what is said in comments, it is crucial for a player to receive respect in their dressing room. He stated, "If there is no respect there, then the millions of likes and comments on social media hold no value." Ashwin then inquired whether likes and comments are purchased. Jadeja confirmed, saying, "They are bought and also come organically. However, nowadays, the trend is to buy them. All that is worthless."
Is This a Dig at Virat Kohli?
A clip of Jadeja's statement has gone viral on social media, with many users speculating that it targets star batsman Virat Kohli. Currently, Kohli is the third most followed player globally on Instagram and the top cricketer, with only footballers Cristiano Ronaldo and Lionel Messi ahead of him. Kohli boasts a staggering 272 million followers.