Prime Minister Modi Launches Nationwide Campaign for a Drug-Free Youth

Prime Minister Narendra Modi has launched a nationwide initiative called the 'Drug-Free Youth – Developed India Resolution Campaign' aimed at combating addiction among the youth. This campaign seeks to engage over 10 million young individuals in awareness programs and activities over the next 100 weeks. Modi emphasized the importance of youth as the backbone of the nation and called for collective efforts from society to tackle the issue of addiction. The campaign will involve educational institutions and utilize digital platforms to spread awareness about the dangers of drugs. With various activities already underway, the initiative aims to inspire a healthier, drug-free future for India.

By Narendra Chaudhary Aug 2, 2026, 12:39 IST

Initiation of the Campaign

In a significant move, Prime Minister Narendra Modi has inaugurated the 'Drug-Free Youth – Developed India Resolution Campaign' aimed at liberating the nation from addiction. This extensive initiative seeks to keep the youth away from drugs, promoting their health, awareness, and active participation in nation-building. During a video conference, the Prime Minister urged young people across the country to join this public movement.

Youth as the Backbone of the Nation

In his address, Modi emphasized that India is the youngest nation globally, and this youth represents the country's greatest strength. He stated that harnessing the energy of the youth in the right direction is essential for realizing the vision of a 'Developed India 2047.' He highlighted that addiction is not merely an individual issue but a serious challenge for families, society, and the nation's future, calling for a collective fight against it.

Awareness Programs and Activities

Over the next 100 weeks, the campaign will feature large-scale awareness programs, outreach initiatives, sports activities, dialogues in educational institutions, rallies, and oath-taking ceremonies nationwide. The government's objective is to engage over 10 million youth in this campaign, encouraging them to commit to a drug-free India and raise awareness among those around them.

Community Responsibility in the Fight Against Addiction

The Prime Minister asserted that the battle against addiction is not solely the government's responsibility but a societal obligation. He called upon teachers, parents, social organizations, NGOs, and youth to collaborate in transforming this campaign into a public movement. Modi expressed confidence that if every citizen resolves to protect one young person from addiction, the nation can effectively overcome this challenge.

Engagement of Educational Institutions and Digital Outreach

According to the government, this campaign will actively involve schools, colleges, universities, Nehru Youth Centers, NSS, NCC, sports institutions, and various social organizations. Additionally, the message about the harmful effects of drugs and the importance of a healthy lifestyle will be disseminated through digital platforms and social media.

A Call to Action for the Youth

In his appeal to the youth, Modi urged them to never allow drugs into their lives and to inspire others to stay away from addiction. He expressed optimism that through public participation and collective efforts, India would swiftly progress towards becoming a healthy, empowered, and drug-free nation. Following the campaign's launch, oath-taking ceremonies, awareness rallies, and special initiatives have commenced in various states, with significant youth participation.